[December 12, 2018] |
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PatientPop Publishes Comprehensive Practice Growth Playbook
PatientPop,
the market leader in practice growth technology, has released the Practice
growth playbook: How to master local search marketing and get found
online. Produced in collaboration with Local University, the
playbook guides healthcare providers through the exact steps required to
optimize their entire online presence, boost visibility in local search,
and gain attention from prospective patients. It is the first in a
series of planned practice growth playbooks designed to help providers
succeed in business.
"Ninety-seven percent of people used the internet to search for a local
business like a healthcare practice in 2017," said Joel Headley,
PatientPop director of local SEO and marketing. "If prospective patients
can't easily find and learn about your practice, then you'll miss out on
earning their business. We created the playbook to give providers the
practical and precise step-by-step information they need to get started
in local search to stand out from their competition."
The comprehensive playbook is ideal for providers with little-to-no
online marketing experience. It is organized into eight easily
digestible chapters with actionable tasks, and a reference section that
includes resources and tools providers can use to become highly visible
online. Practies can focus on a single strategy or follow the entire
playbook to take advantage of every insight.
"Healthcare providers who want to grow their practice cannot ignore
their online presence, but most don't have the expertise necessary to
succeed or the time to hunt down the best methods and resources," said
Luke Kervin, PatientPop co-founder and co-CEO. "Through our partnership
with respected local search authority Local University, we're offering
the playbook to practices everywhere as a free, essential resource."
The playbook includes:
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A "getting started" checklist for new or expanding practices
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Steps providers can take to leverage their Google (News - Alert) My Business profile
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Best practices for developing website content that attracts patients
Visit
this webpage to download your copy of Practice growth playbook:
How to master local search marketing and get found online. To learn
more about PatientPop, visit patientpop.com.
About PatientPop
PatientPop is the only complete practice growth solution that empowers
healthcare and wellness providers to thrive in the digital age. By
enhancing and automating each touchpoint in the patient journey - from
first impression online, to digital booking, to post-appointment
follow-up - PatientPop makes it easy for providers to attract more
patients, manage online reputation, modernize the patient experience,
and automate the front office. For more information, visit patientpop.com.
About Local University
Local University (LocalU) teaches small business owners the necessary
skills, strategies, and tactics to create a long-term, sustainable plan
for internet marketing. LocalU brings together some of the top minds in
local search, including representatives from Google My Business, through
in-person seminars to train on the ever-changing landscape in local
search. For more information and to get other valuable resources about
mastering local search, visit localu.org.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181212005010/en/
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