[April 08, 2019] |
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NewsCred Named a Leader Again in Second Gartner Magic Quadrant for Content Marketing Platforms
NewsCred,
the global leader in enterprise content marketing, today announced
it has been recognized as a Leader for the second year in a row in the
Gartner (News - Alert) Magic Quadrant for Content Marketing Platforms and was once
again placed highest for ability to execute and furthest to the right
for completeness of vision.
"Content Marketing Platforms have rapidly evolved to become the
strategic centerpiece for companies executing content marketing programs
across geographies, brands, and lines of business," said Shafqat Islam,
Co-Founder and CEO, NewsCred. "In our view, it's an honor to be named a
Leader by Gartner for the second time, which we believe reflects how
NewsCred customers view our ability to meet their complex requirements
now and in the future."
According to Gartner, "By 2020, 90% of brands will practice at least one
form of marketing personalization. However, content - not data - will be
the bottleneck and primary cause of failure."
The NewsCred Content Marketing Platform enhances the scale, visibility,
and performance of content produced across enterprise marketing
organizations by streamlining the creation process from ideation to
publishing, improving collaboration between functional teams as well as
global markets, and surfacing data-driven insights that connect business
results to content.
Recently, NewsCred extended the capabilities of its Content Marketing
Platform, introducing the Integrated Marketing Edition (IME), enabling
every maketing function to come together within the platform to plan,
create, distribute, and report on the content that supports their
integrated, multichannel marketing campaigns. As a result, marketing
organizations function as a holistic team while improving operational
efficiency, maximizing the impact of campaigns, and increasing their
ability to generate marketing-attributed revenue.
"For our customers, governing the production and distribution of all
marketing content, not just content marketing, has become of critical
importance to maintain a connection with buyers," said Islam. "Through
the development of the NewsCred Content Marketing Platform, we have made
it a focus to knock down silos and unleash the power of marketing
organizations by making it easier for teams to work together and deliver
a consistent, relevant, and measurable content experience across the
entire buyer journey."
You can read a complimentary copy of the full Gartner Magic Quadrant for
Content Marketing Platforms report here.
NewsCred is a platform exhibitor at the upcoming Gartner Marketing
Symposium/Xpo 2019, to be held April 29th - May 1st
in San Diego, CA (News - Alert). Stop by Shafqat Islam's session on Tuesday 4/30 @
3:00pm, or visit booth #402 to speak with an expert and see the NewsCred
Content Marketing Platform live.
Source (News - Alert): Gartner, "Magic Quadrant for Content Marketing Platforms," Marc
Brown, Christopher Ross, Laurel Erickson, Nicole Greene, 2 April 2019.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
About NewsCred
NewsCred, the global leader in enterprise content marketing technology,
transforms the way marketing organizations work, elevating team
performance through an integrated approach to marketing. Through its
complete solution of technology, content, and services, NewsCred brings
marketing teams together with the tools to ideate, plan, create, govern,
and measure integrated campaigns and supporting content - from a single
platform.
Founded in 2008, NewsCred partners with hundreds of enterprise customers
across the globe, including Twitter, Fidelity, Cisco (News - Alert), and more, to
elevate marketing performance and drive business value. Learn more at
NewsCred.com, join our community at NewsCred Insights, and follow us on
Twitter and LinkedIn (News - Alert).
View source version on businesswire.com: https://www.businesswire.com/news/home/20190408005222/en/
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