[April 09, 2019] |
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AirPR Acquires Content Amplification and Analytics Company; Changes Corporate Name to "Onclusive"
Today, AirPR, the data science company for marketing and communications,
announced that it has completed its acquisition of San Francisco based
technology company, Ozmotik. AirPR also announced today that it has
changed its company name to Onclusive.
The acquisition of Ozmotik brings together Onclusive's industry-leading
communications measurement solution with Ozmotik's content marketing and
analytics offering, creating a unified platform for companies to
discover their most valuable earned media and to deliver it to its
intended audience at scale.
The addition of Ozmotik will provide communications teams with two
important new metrics: Reader Engagement which measures if earned media
is actually being read and how much of the content is being consumed;
and Brand Impact which measures the influence that content is having on
its readers. These insights perfectly complement the existing Onclusive
metrics of Power of Voice™ which measures the overall quality of
content, and PR Attribution™ which connects content to actual business
outcomes, for the first time.
Onclusive customers can now measure content effectiveness across the
entire consumer journey - from awareness and consideration, to purchase
and revenue. This is the pinnacle of communications measurement and
creates direct alignment with other marketing and advertising channels.
Once a brand has identified its most valuable earned media content using
Onclusive data and analytics,the system can automatically deliver this
content to more of its intended audience using digital media
amplification. This capability empowers advertising teams with more
impactful marketing content, and empowers PR teams with more control and
predictability around who sees their media coverage, how frequently, and
when.
"This represents a true inflection point for our business and for the
industry," said Dan Beltramo, CEO of Onclusive. "Nielsen has published
numerous "trust
in advertising" studies which demonstrate that earned and owned
media are the most influential forms of marketing. But until now there
was a lack of control and predictiveness in the earned media process
which exists in paid advertising where you can control your reach and
frequency."
"We are thrilled to be part of the Onclusive team," said Hung Nguen, CEO
and co-founder of Ozmotik. "This combination marries the credibility of
earned media with the scalability and precision of paid advertising.
Marketing and communications teams can now discover and deliver their
most valuable earned media within a single platform."
The combined company has changed its name to Onclusive to signal the
broader strategy of merging earned, owned, and paid media capabilities.
The word Onclusive is derived from the words "conclusive" and
"inclusive". It was inspired by the idea of drawing a conclusion from
data, and reaching a conclusive finding. It also relates to being
inclusive in the company's scope of the media ecosystem, including all
forms of communication in the modern world of marketing, and underscores
that the company is inclusive in its vision; seeing the most, and
delivering the most and best information.
"While the name of our company has changed, our core values and mission
have not," said Beltramo. "We remain committed to answering two
fundamental questions for our customers; Which stories drive the most
impact to my business? And, how do I tell my story to more of the right
people? Our acquisition of Ozmotik will only further empower today's
marketing and communications teams to boost the bottom line, and to
boost themselves."
View source version on businesswire.com: https://www.businesswire.com/news/home/20190409005767/en/
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