Global Metaverse in Fashion Market Size to Grow by USD 6.61 Bn, Growing Number of Fashion Brands Entering the Metaverse Platform to Drive Growth - Technavio

NEW YORK, Nov. 14, 2022 /PRNewswire/ -- The global metaverse in fashion market size is expected to grow by USD 6.61 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 36.47% during the forecast period. The growing number of fashion brands entering the metaverse platform, the rising popularity of virtual tokens and NFTs, and the growing importance of AR and VR are some of the major factors propelling the market growth. However, factors such as privacy and security concerns over metaverse, legal and regulatory challenges associated with the metaverse, and limited market penetration in adult consumers. Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. View a FREE Sample Report

The growing number of fashion brands entering the metaverse platform is driving the market growth. Clothing brands are using metaverse to enhance brand awareness. For instance, in December 2021, Nike Inc. announced its acquisition of RTFKT Inc. to expand its market base. In April 2022, Nike and RTFKT launched a virtual sneaker named RTFKT x Nike Dunk Genesis CRYPTOKICKS collection. Such launches will help improve brand awareness and consumer interaction.

The highly personalized digital experience is a key trend. In the e-commerce industry, metaverse enables consumers to explore, enter, and check out items as well as communicate with other users. Brands will be able to provide shoppers with a highly personalized digital experience. Digitally enabled selling strategies, such as allowing clients to create customized goods, are being adopted by many companies. Hence, metaverse digital stores will positively impact the growth of the global metaverse in fashion market.

The privacy and security concerns over metaverse will challenge the metaverse in fashion market during the forecast period. Metaverse collects and processes large amounts of information about users. There are many privacy-related concerns associated with smart gear such as VR and AR metaverse devices, including HTC Vive Series, Sony PlayStation VR, Microsoft HoloLens, HP Reverb G2, Epson Moverio, and MagicLeap. These glasses automatically screen and process the user's environment, which can violate their privacy. Such developments may hinder the growth of the market in focus during the forecast period.

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By product, the market has been segmented into computer, mobile, and headset. The computer segment will be a significant contributor to market growth during the forecast period. Metaverse provides a highly personalized digital experience. Many industries are developing digitally enabled selling strategies, such as allowing clients to create customized goods. This has compelled large e-commerce companies to make their products more accessible to customers. Such factors are expected to contribute to segment growth globally during the forecast period.

By geography, the market has been segmented into North America, APAC, Europe, South America, and Middle East and Africa. North America will account for 38% of the market's growth during the forecast period. This growth is attributed to factors such as the presence of key vendors, growing investments in AR technology, a rise in the adoption of technologically advanced applications, and strong research activities to increase the application of the metaverse. Moreover, market growth in this region will be faster than the growth of the market in South America and MEA. The US is a key country for the metaverse in fashion market in North America.

Learn about the contribution of each region summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

• Accenture Plc
• Active Theory LLC
• adidas AG
• Alibaba Group Holding Ltd.
• Animoca Brands Corp. Ltd
• ByteDance Ltd.
• Gap Inc.
• Globant SA
• Infosys Ltd.
• Kering SA
• Magic Leap Inc.
• Meta Platforms Inc.
• Microsoft Corp.
• Mobiloitte Technologies
• NetEase Inc.
• NexTech AR Solutions Corp.
• Nike Inc.
• NVIDIA Corp.
• Queppelin
• Roblox Corp.
• Tencent Holdings Ltd.

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers market data from 2021 to 2026
• Market trends (threats, challenges, drivers, investment opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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Metaverse in Entertainment Market by End-user and Geography - Forecast and Analysis 2022-2026: The rising consumer spending across virtual concerts, events, and others is driving the market growth. The significant increase in demand for virtual events as well as an increase in the number of people attending concerts and events will further propel the industry forward.

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Platform

• 5.1 Market segments 
• Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)

• 5.2 Comparison by Platform 
• Exhibit 26: Chart on Comparison by Platform
• Exhibit 27: Data Table on Comparison by Platform

• 5.3 Computer - Market size and forecast 2021-2026
• Exhibit 28: Chart on Computer - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Computer - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Computer - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Computer - Year-over-year growth 2021-2026 (%)

• 5.4 Mobile - Market size and forecast 2021-2026
• Exhibit 32: Chart on Mobile - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Mobile - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Mobile - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Mobile - Year-over-year growth 2021-2026 (%)

• 5.5 Headset - Market size and forecast 2021-2026
• Exhibit 36: Chart on Headset - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Headset - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Headset - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Headset - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Platform 
• Exhibit 40: Market opportunity by Platform ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 APAC - Market size and forecast 2021-2026
• Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.5 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 Japan - Market size and forecast 2021-2026
• Exhibit 82: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 adidas AG 
• Exhibit 93: adidas AG - Overview
• Exhibit 94: adidas AG - Business segments
• Exhibit 95: adidas AG - Key news
• Exhibit 96: adidas AG - Key offerings
• Exhibit 97: adidas AG - Segment focus

• 10.4 Globant SA 
• Exhibit 98: Globant SA - Overview
• Exhibit 99: Globant SA - Product / Service
• Exhibit 100: Globant SA - Key news
• Exhibit 101: Globant SA - Key offerings

• 10.5 Kering SA 
• Exhibit 102: Kering SA - Overview
• Exhibit 103: Kering SA - Business segments
• Exhibit 104: Kering SA - Key offerings
• Exhibit 105: Kering SA - Segment focus

• 10.6 Meta Platforms Inc. 
• Exhibit 106: Meta Platforms Inc. - Overview
• Exhibit 107: Meta Platforms Inc. - Business segments
• Exhibit 108: Meta Platforms Inc. - Key news
• Exhibit 109: Meta Platforms Inc. - Key offerings
• Exhibit 110: Meta Platforms Inc. - Segment focus

• 10.7 Microsoft Corp. 
• Exhibit 111: Microsoft Corp. - Overview
• Exhibit 112: Microsoft Corp. - Business segments
• Exhibit 113: Microsoft Corp. - Key news
• Exhibit 114: Microsoft Corp. - Key offerings
• Exhibit 115: Microsoft Corp. - Segment focus

• 10.8 Nike Inc. 
• Exhibit 116: Nike Inc. - Overview
• Exhibit 117: Nike Inc. - Business segments
• Exhibit 118: Nike Inc. - Key news
• Exhibit 119: Nike Inc. - Key offerings
• Exhibit 120: Nike Inc. - Segment focus

• 10.9 NVIDIA Corp. 
• Exhibit 121: NVIDIA Corp. - Overview
• Exhibit 122: NVIDIA Corp. - Business segments
• Exhibit 123: NVIDIA Corp. - Key news
• Exhibit 124: NVIDIA Corp. - Key offerings
• Exhibit 125: NVIDIA Corp. - Segment focus

• 10.10 Queppelin 
• Exhibit 126: Queppelin - Overview
• Exhibit 127: Queppelin - Product / Service
• Exhibit 128: Queppelin - Key offerings

• 10.11 Roblox Corp. 
• Exhibit 129: Roblox Corp. - Overview
• Exhibit 130: Roblox Corp. - Product / Service
• Exhibit 131: Roblox Corp. - Key offerings

• 10.12 Tencent Holdings Ltd. 
• Exhibit 132: Tencent Holdings Ltd. - Overview
• Exhibit 133: Tencent Holdings Ltd. - Business segments
• Exhibit 134: Tencent Holdings Ltd. - Key offerings
• Exhibit 135: Tencent Holdings Ltd. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 136: Inclusions checklist
• Exhibit 137: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 138: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 139: Research methodology
• Exhibit 140: Validation techniques employed for market sizing
• Exhibit 141: Information sources

• 11.5 List of abbreviations 
• Exhibit 142: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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