Tombras Selects Clinch as Primary Ad Serving and Omnichannel DCO Partner to Power their Digital Creative Solution Suite
Tombras is the latest agency to fully adopt Flight Control's suite of SaaS solutions for primary ad serving, and omnichannel dynamic creative optimization and measurement activity
NEW YORK, March 8, 2023 /PRNewswire/ -- Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, today announced that the Company has been selected as the primary ad serving and dynamic creative optimization (DCO) partner of Tombras, one of the largest independent national advertising agencies in the United States, to power their enhanced suite of digital creative solutions.
As part of the partnership, Tombras will utilize Flight Control's SaaS capabilities as a powerful extension of their existing operations, streamlining workflows and processes and ultimately enabling the agency to achieve unmatched scale and speed to market. To meet Tombras' rigorous commitment to operational efficiency, Clinch's award-winning platform will provide Tombras with a competitive advantage by automating the process of planning, activating and optimizing more campaigns with fewer resource requirements and deepening their understanding of cross-channel campaign performance through robust real-time reporting.
"As a leading independent agency it is important for us to work with partners who can keep us at the forefront of media and advertising technology, and help us embark upon a new era of performance-driven creative solutions," said Alexander Potts, SVP Programmatic at Tombras. "With Flight Control and advanced DCO capabilities, Clinch has not only proven that they can help us leapfrog competitors with deeper efficiency and insights, but also that they can help us find ways to invest our resources into other areas of our business by cutting down on redundancies in the campaign execution process. Clinch's impressive SaaS offerings have even helped us win new business from prominent brands like RE/AX."
Tombras has already onboarded a number of notable clients into the Flight Control platform including RE/MAX, which is leveraging Clinch's for multivariate creative testing at scale and localization of their creative messaging on a consumer by consumer basis.
"More buyers and sellers think of RE/MAX than any other real estate brand*. We are #1 in brand awareness which creates a powerful competitive advantage for RE/MAX agents and teams. Part of our success can be attributed to working with strategic partners that allow us to constantly innovate with our audience in mind" said VP of Media Strategies, Stuart Ketelsen. "The unique DCO capabilities and efficiency offered by Clinch directly support our 'video everywhere' initiatives aimed at increasing brand awareness and engagement with buyers and sellers, across multiple screens."
*"Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?")
Tombras plans to transition all applicable campaigns to Flight Control in 2023.
"Too many resources, and ultimately brand dollars, are wasted each day in the process of building disparate campaigns with confusing taxonomies and overlapping performance insights," said Oz Etzioni, CEO, Clinch. "Agencies like Tombras understand that in order to maintain a leadership position, brands need to continue to find operational efficiencies and supercharge campaign insights with advanced technology like Flight Control. We are thrilled to work with Tombras to showcase the power of Flight Control to their clients."
Clinch is the recognized leader in omnichannel ad serving. The company's AI-driven dynamic personalization technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance and ROI. Flight Control, Clinch's Omnichannel Campaign Activation Platform, enables agencies and brands to manage the entire campaign lifecycle, from strategy through activation and measurement, on a single platform that makes them massively more productive, efficient, and profitable. In everything Clinch does, it automates workflows and leverages data to personalize and optimize display and video ad experiences at scale, across programmatic, CTV, social media, in-app, native, and Digital Out of Home (DOOH). For more information visit: www.clinch.co
Tombras is one of the top independent agencies in North America. We're impact-driven, creative storytellers with performance at the heart of everything we do. Connecting Data + Creativity for Business Results® is our guiding mission. The foundation beneath it all is independence, which has been a force multiplier in the data + creativity equation, allowing us to invest and reinvest in our people and technology. From strategy, creative and media to digital design and development, a social media command center, ecommerce, in-house production, a trade desk and customer experience lab and much more, we do it all with nearly 500 strategists, creatives, designers, copywriters, media specialists, data scientists, researchers, tech and social media experts, producers, and directors. https://tombras.com/
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