Intuit Mailchimp Launches Email Content Generator to Transform Email Marketing for Small and Mid-Size Businesses

Intuit (News - Alert) Mailchimp, a leader in email marketing and automation, has released Email Content Generator, a beta tool that provides GPT AI technology for creating marketing email campaigns based on industry, marketing intent, and brand voice. This latest addition to Mailchimp's suite of AI-powered features is a step towards transforming email marketing for small and mid-size businesses.

Mailchimp has been incorporating AI and machine learning capabilities into its platform to help marketers and small businesses to market better and faster. Its incorporation of AI technology began in 2019 with the acquisition of Sawa, followed by the acquisition of Inspector 6 in 2020. In 2021, Mailchimp was acquired by Intuit, an AI-driven expert platform that provides sophisticated data and tools for helping Mailchimp's email marketing platform to solve its customers' biggest challenges with AI.

Currently, Mailchimp has over 20 AI and data science features, such as Creative Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive Segmentation, and Product Recommendations, designed to help marketers and small business owners save time, send more effective marketing campaigns, and get smarter with their marketing decisions. In 2022, Mailchimp generated more than 8 million data-backed recommendations with its AI-powered features.

Mailchimp's Email Content Generator allows users to generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to customers. When creating an email campaign in Mailchimp's new email editor tool, customers can see three options of copy that match their industry, marketing intent, and tone of voice.

Mailchimp's content generation and optimization tools also break down why a campaign performed the way it did, with detailed insights and suggestions, and share recommendations for how to improve those campaigns and content. Small businesses and marketers can take advantage of Mailchimp's data, which includes their specific industry's data, to benchmark their marketing efforts across their industry and find the best day(s) and time(s) to send marketing campaigns to engage their customers.

Mailchimp uses a mix of in-house built models and third-party AI products to power its AI tools. It leverages Intuit's AI infrastructure to democratize AI and build AI capabilities into Intuit products at scale for customers, resulting in 58 billion machine learning predictions per day and 730 million AI-driven customer help interactions per year across Intuit.

Rania Succar, CEO at Mailchimp, stated that 'We're on a mission to make Mailchimp the only place where marketers can effortlessly create content optimized for their brand, their marketing channels, their objectives, and every member of their audience. AI and text generation tools like ChatGPT have received a lot of attention recently, and for good reason. We see this as a supportive technology for marketers, and we want to provide them with approachable ways to use AI so that they can automate, generate, and optimize content to save time and trust that what we're serving them is tailored to help them reach their goals.'

Jon Fasoli, Chief Data and Product Officer at Mailchimp, added that 'We see generative AI fundamentally changing the landscape of creative work, and we're here to help our customers apply it to their day-to-day marketing in meaningful ways so that they get more done and reach their goals faster. Email Content Generator and our AI-powered features can help them do just that.'

In conclusion, Mailchimp's Email Content Generator, a generative AI tool for email marketing, is a significant step forward for small and mid-size businesses. It provides an approachable way to use AI to automate, generate, and optimize content, making it easier for businesses to tailor

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