July 28, 2014

It's Official: Content Marketing is More Important Than Ever

If you’re a marketer, unless you’ve been living under a rock without an Internet connection, by now you’re familiar with content marketing and the myriad of benefits the tactic affords.

Over the past few years, all pertinent content-marketing-related statistics pointed out that businesses needed robust content marketing campaigns. But according to a recent study, the messaging around content marketing has finally changed: Content marketing is important to your business, no matter what you might say.

In 2013, 66 percent of brands said their content marketing initiatives were important to their company’s success. This year, that number swelled to 95 percent, according to a survey conducted by Spredfast and The CMO Club. On top of that, two-thirds of CMOs indicated that they expect their content marketing initiatives will yield a measureable return on investment this year.

The Allure of a Content Strategy Vendor

Virtually all businesses have some sort of content marketing strategy in place. When these strategies are first implemented, everyone is on board: Blogs get written, infographics get made, and webinars are hosted.

But after awhile, many of those initiatives grind to a halt. You might have to attend a conference for professional development. Maybe you are onboarding a bunch of new clients or have to train some new employees.

Whatever the reason, suddenly you can’t find time to regularly churn out content. Despite your initial enthusiasm to move forward with a comprehensive content marketing strategy, life happens, and the time to devote to a campaign is just not there anymore.

Luckily, you can employ the services of a content strategy vendor. That way, you ensure that your content marketing river never runs dry, and you never lose the momentum you gain from waging such campaigns.

Content strategy vendors live and breathe in the world of content marketing. They are experts at producing high-quality content that helps organizations meet their short-term and long-term goals, driving a noticeable return on investment for their efforts.

When you partner with such a vendor, you don’t have to worry about whether you’ll have content to spread to your customers. That content will always be there, as a content strategy vendor becomes a part of your marketing team.

It’s no longer a question as to whether your content marketing initiatives will bring your business more revenue. That’s what marketers expect now. By leveraging a content strategy vendor—one that knows how successful content marketing is done—you’re certain to see the return on investment you’re looking for.

Edited by Brooke Neuman

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