September 24, 2014

Studies Show Content Marketers Aren't Confident in Their Efforts

There is no shortage of facts promoting the necessities of content marketing. After all, 73 percent of marketers plan to produce more content this year than last. On top of that, digital marketing budgets will rise by 10 percent this year.

But there is one glaring kernel of information hidden amongst the smorgasbord of other content marketing-related figures that deserves some of the spotlight, too: Only 42 percent of B2B marketers feel their content marketing efforts are effective.

In other words, marketers understand that to be successful, they must move forward with robust content marketing strategies. They also know that they’ve got to spend more money on content marketing and invest more time and effort in it.

At the same time, they’re not sure whether they’re doing it right.

Luckily, content marketers don’t have to go it alone. By enlisting the services of a content strategy vendor—a third-party company that helps craft measurable content marketing strategies, producing content along the way—marketers can rest comfortably knowing that their content marketing efforts are handled by seasoned professionals.

When you choose to partner with a content strategy vendor, in addition to saving the money you’d spend hiring an in-house employee, you benefit from the professional expertise of individuals who live and breathe in the content marketing space. These people essentially serve as extensions of your team, and they will advise you on proven content marketing tactics.

Studies show that content marketers are increasing their digital spend. As such, it might be time to ask yourself whether putting some of that money toward the services of a content strategy vendor might be in your organization’s best interest. There’s no argument that content marketing is an inexact science. To be successful, strategies must be well-rounded and sensible. And your content delivery needs to be consistent.

With a content strategy vendor, you’ll benefit from a comprehensive campaign that can include blogs, news articles, social media postings, infographics, webinars, white papers, case studies, podcasts and more. Of course, you’ll get the final say over what your strategy will include. But a content strategy vendor will advise you on all of your options, so you can move forward with your plans with confidence, giving you a leg up on your competitors.

Curious to learn more about content strategy vendors? Click here for more information. 


Comments powered by Disqus

Related News