October 10, 2014

Producing Engaging Content? How a Content Strategy Vendor Can Help

What marketer can say with 100 percent honesty that they’re not overwhelmed in this fast-paced, digital environment? The rapid pace of change and fragmentation in the industry can overwhelm even the savviest and most experienced in the field. With so much on marketers’ plates—from crafting strategies to creating content and promoting it across channels—it can easily make their heads spin.

Marketers are running around in all different directions—so much that it’s resulting in numerous challenges, particularly when it comes to content marketing. In fact, 54 percent of B2B marketers report that producing engaging content is a chief challenge, according to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report from the Content Marketing Institute. Moreover, it appears that producing engaging content is a persistent problem for marketers as it’s been a perennial top hurdle over the last five years in the annual survey.

In addition, the report found:

  • 50 percent of marketers struggle with producing content consistently.
  • 42 percent state that creating a variety of content is a major challenge.
  • 32 percent have a difficult time finding trained content marketing professionals.

So, how do marketers address these challenges head on in 2015? With only so many hours in a day for your marketing team to generate top-of-the-line material in a range of ways, it could be time for your business to turn toward a content strategy vendor.

By outsourcing your content to a team of experienced editors who stay on top of the latest content marketing trends, you will consistently receive engaging copy as well as a variety of content. After all, the most effective marketers—as well as those with a documented content marketing strategy—are the most likely to say they publish new content daily, according to the aforementioned report.

Your website and blog will have compelling and accurate material, and you will be able to devote more time to other marketing tasks. What’s more, your company will benefit from the vendor’s expertise as you work together to create a strategy that makes sense for your business. For example, at Content Boost, we utilize content marketing best practices to generate high-quality content for your enterprise. Whether your business needs content for your blog, email marketing campaigns or print publications, we are flexible to serve all of your needs with company specific news, industry news, market trends, interviews and more.

Interested in Content Boost helping you develop a successful content marketing strategy? Click here to learn more.

Edited by Brooke Neuman

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