November 11, 2014

[Study] No. 1 Concern for Marketers Is Reaching Consumers

As marketers, we have a lot that keeps us up at night. Will my email marketing campaign generate enough qualified leads? Are we projected to hit our marketing-generated revenue (MGR) goal this year? But there’s one concern that rises above the rest for marketers today: reaching consumers.

 According to a recent study from Adobe, titled “Digital Disasters: What Keeps Marketers Up at Night?”  82 percent of marketers stated that reaching consumers is their No. 1 concern. With the growth of digital marketing—which has introduced an array of new marketing vehicles—professionals are clearly feeling overwhelmed about their avenues for consumer engagement.

In fact, 52 percent of marketers feel they are not highly proficient in digital marketing. Reasons for this lack of confidence include a deficiency in formal training (82 percent say they learned on the job) and feeling high pressure to show ROI on marketing spend, which can stifle an effective creative process.

A content strategy vendor can help take the pressure off of marketers by assuming the responsibility for conceptualizing and originating custom copy, marketing strategy, social media tactics and multimedia campaigns. Below are four ways a content strategy vendor can help you effectively reach more consumers and, in doing so, take your digital marketing strategy to new and more profitable levels:

  • Create a strategy that aligns with overall business goals: You may have identified your overall business goals—higher lead generation,  enhanced brand awareness and increased customer conversion —but it’s not easy to find the time, resources and money to launch an effective plan of action.  A content strategy vendor boasts a team of dedicated, expert editors committed solely to bringing your business’s goals to fruition through the creation of custom digital content.
  • Apply proven digital marketing expertise: While learning on the job is important, it will significantly set back your progress. By teaming with an experienced content strategy vendor, you won’t have to throw your employees into the marketing fire, so to speak. Rather, you can more immediately identify which digital marketing vehicles will be best-received by prospects and customers.
  • Create content that speaks to your buyers and/or target demographic: As any marketer knows, today’s landscape is oversaturated, making it difficult to reach the right customer at the right time with the right message. A content strategy vendor can help identify your ideal buyer and create the targeted custom content they will find relevant, impactful and share-worthy. This involves pinpointing the appropriate marketing vehicles, for example, eBooks, white papers, case studies and podcasts.
  • Ensure consistent content distribution: With today’s marketer wearing so many hats, it can be difficult to commit to a consistent content creation schedule. A content strategy vendor can ease this responsibility by not only creating content on a consistent, uninterrupted basis, but by distributing it as well. For example, at Content Boost, we have helped clients with everything from creating an editorial calendar to building blog platforms to synching RSS feeds to pushing content.

Want to learn more? Click here to connect with the Content Boost team to see how we can help accelerate your digital marketing approach to successfully reach consumers.

Edited by Brooke Neuman

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