December 11, 2014

Is Social Media Advertising In Your Marketing Plan for 2015?

Right now, marketers across the country are analyzing their budgets and questioning where to allocate that little extra marketing spend they have left.

A new report from UPS CONNECT, titled “Social-Media Advertising: Spending, Trends, The Rise of Mobile, And Improved Ad Effectiveness” shows that marketers would be well-advised to invest in social in the coming months in addition to content production.

Why? For starters, the majority of companies are already utilizing social, including your competitors. In fact, social media spend amongst U.S. businesses is estimated to exceed $8.5 billion by the end of this year, which is a 40 percent increase from last year. This number will reach about $14 billion by 2018— a five-year compound annual growth rate of 18 percent.

The report also highlights the growing impact of social media advertising on mobile devices. Mobile will be the fastest-growing source of social advertising spend through 2018. Mobile social media spending will surpass nonsocial spending this year, too.

You may be wondering why so many companies are investing in social advertising. It’s simple: social media advertising works because of the sheer number of customers who regularly log in to platforms like Facebook, LinkedIn, Twitter and Pinterest.

Facebook’s monthly active users (MAU), for instance, exceeded 1.3 billion during Q2 2014. This is a 14 percent increase from the same quarter last year. Twitter’s MAU reached 271 million users, demonstrating a growth of 24 percent from 2013. Additionally, LinkedIn’s number of unique visiting members, or those who access the platform at least once per month, jumped 13 percent to 84 million during the Q2 2014.

Your customers, in other words, are using social media. So if you don’t maintain an active presence by posting engaging custom content like blog posts, rich media and other forms of traditional advertising, your competitors will reach these prospects first.

Social media also provides great market research opportunities, as social platforms are platforms in which customers engage in discourse about brands. You can use social media to test new products before they launch, or to gain critical feedback about your brand’s performance.

It’s time, therefore, to consider how social media advertising can help your business connect with its online audience in an organic and effective way. Here at Content Boost, our team of social experts can work with you to identify your target audience and amplify your social presence. Click here to learn more information about how we can help. 

Edited by Brooke Neuman

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