February 05, 2015

Want to Experience Fourfold Business Growth? Invest in Content Marketing, Study Shows

You’re not looking to sit back and wait for customers to start calling your company out of the blue, are you? No, you’re looking to light a fire under your brand and drive sales fast.

So, how do you ignite your lead generation strategy and get the results you are looking for? You need to expand your online search presence by producing high quality multimedia across your website, blog and social channels. Recent research shows businesses that generate at least 40 percent of leads online grow four times faster than companies that do not.

The reason why companies with a robust online presence are proven to generate more business and grow faster is because the Internet—specifically Google—is the quickest and easiest way to find information about a brand. So your business needs to establish a strong presence online in order to become visible to buyers.

Just consider the fact that at least 64 percent of overall website traffic comes from organic search, or the list of rankings that show up following a query. Google, for that matter, commands a 67.5 percent share of the U.S. Web search market. For mobile devices, this is even higher at 87.1 percent.

You don’t want to be far down the Google rankings; rather you want your business to be the first thing that customers see when searching for keywords related to your industry. Therefore, you have to play the game and make your brand searchable; and the way that you do this is by building a comprehensive content marketing strategy, keeping in mind that Google’s Hummingbird search algorithm is specifically designed to rank businesses with strong and honest content strategies higher than those that do not.

Why is this? Just think about why an end user types a query into Google. It’s usually to solve a problem or find information. Google needs to ensure that only the most relevant options come up first. Otherwise, end users will go to other search engines for results. Therefore, brands that treat their digital channels like living resources that contain recent industry news, instructional content and thought leadership will naturally rise to the top. 

Content marketing will do more than make your brand more searchable, though. Customers will love having access to interesting blog posts, sharable videos and downloadable podcasts. Unlike traditional forms of advertising, like television commercials, radio advertisements or print, the purpose of creating a content marketing campaign is to create an educational experience for your readers. In exchange for providing relevant information about your industry, products and brand, customers will come to see your company as more than just another solution in its space; they will see you as a thought leader in your industry.

Click here to learn how Content Boost can provide the custom content that your brand needs to stand out amongst all of the other online competition. 

Edited by Brooke Neuman

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