[July 10, 2014]

Sharewall: Enabling Publishers to Monetize Content without Frustrating Readers

Sharewall (www.sharewall.co.uk), a new Internet service for online publishers, is unveiling a new way for readers to pay for online news content by introducing social sharing as a currency. The service helps digital publishers enter the social sharing community and drive more traffic to their sites, while still pleasing readers by offering free content. Online readers are used to getting free content. Instead of losing them by charging money for news, publishers can give them the content and on top of that drive additional social traffic to their website.

The service provides publishers with a number of benefits:

• More readers are willing to pay with a share than with money
• Social sharing of articles drives a second (and third, etc.) wave of traffic to the website
• Pulishers are able gather data and learn more about their readers
• Helps online publications improve their email marketing efforts and compete with SEM
• Allows for a more personal relationship between readers and publishers
• Users continue to get content for free

Instead of earning money from readers, Sharewall lets online publications earn that money from email monetization. When using Sharewall for the first time, users are asked for their email address. This way, online news outlets are able to send their readers news and updates via email. This closer relationship allows for new monetization options and provides readers with additional value. Therefore, Sharewall is a great service for publications interested in still earning money while not overburdening users and eventually losing them entirely.

Anders Iben, CEO and founder of Sharewall: "We've recognized that people are used to getting stuff for free and are not willing to pay for content, and that's why we've come up with Sharewall. Readers are more comfortable with using sharing as a currency - this ensures more traffic to websites from users that otherwise would not have paid, and drives a second wave of traffic triggered by social media shares. Sharewall also let's publications get a better understanding of their audience."

How is social sharing used as a currency? When clicking on an article, the Sharewall will load first and ask the reader to share an article to one of their social media profiles. The reader is then able to choose the exact article that they would like to share with their friends, without it having to be the article they opted to read in the first place. Sharewall also created an intuitive one-step sharing option for mobile, since as much as 60% of online news readership comes from mobile.

About Sharewall

Sharewall is aiming to revolutionize the publisher economy by introducing social sharing as currency and by enhancing the relationship between content consumers and providers. Founded in March, 2014 in London, UK, Sharewall is the brainchild of serial entrepreneur Anders Ibsen. The company has raised seed funding from Ingenious Media.

See more at:

https://www.facebook.com/sharewallHQ

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