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Retail Industry Social Media and Augmented Reality Based Marketing Strategies and Innovations H1 2014
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/qw9fsv/social_media_and) has announced the addition of the "Social Media and Augmented Reality Based Marketing Strategies and Innovations in Retail Industry, H1 2014" report to their offering.
Augmented Reality (AR) has seen significant adoption by marketers in recent quarters, which is promising to drive the next wave of innovation. Increasingly marketers are focusing on using AR with social media to engage consumers and increase effectiveness of the campaign.
This report answers the following key questions:
- Why advertising combining social media with Augmented Reality is critical for retail marketers?
- How budget allocation towards Augmented Reality campaigns is expected to change in 2014 and over the next five years?
- How is consumers' use of social and mobile influencing advertising spent on Augmented Reality?
- How retail marketers in emerging markets such as India, China and Brazil perceive Augmented Reality?
- Which Augmented Reality advertising strategies work best to create brand awareness, drive sales and launch new products?
- How is the mobile proposition of social media platforms shaping up and what it means for marketers to drive Augmented Reality based campaigns?
Key Topics Covered:
1. About this Report
2. Executive Summary
3. Value Proposition of Mobile Marketing and Augmented Reality for Retail 3.1. Value Proposition of Mobile Marketing
3.2. Value Proposition of Augmented Reality
3.3. Social Media and Augmented Reality - Powerful Combination 3.4. Key Drivers
4. Best Practices in Budget Allocation Towards Augmented Reality 4.1. Budget Allocation Industry Average vs. Retail Industry, 2014-2018 4.2. Analysis by Retail Industry Across Countries, 2014-2018
5. Advertising & Targeting Strategies
5.1. Marketing Objectives Driving Augmented Reality in Retail Industry 5.2. Gap Analysis - Consumer Preference vs. Targeting Strategy 5.3. Key Trends and Drivers
6. Augmented Reality Campaign Case Studies
For more information visit http://www.researchandmarkets.com/research/qw9fsv/social_media_and
CONTACT:
Research and Markets,
Laura Wood,
Senior Manager.
[email protected]
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=qw9fsv), Advanced Technology (http://www.researchandmarkets.com/categories.asp?cat_id=31&campaign_id=qw9fsv), Retail (http://www.researchandmarkets.com/categories.asp?cat_id=90&campaign_id=qw9fsv)
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(c) 2014 M2 COMMUNICATIONS
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