[July 23, 2014] |
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StrongView Named a Leader in Email Marketing by Independent Research Firm
REDWOOD CITY, Calif. --(Business Wire)--
StrongView, a leading provider of contextual
email marketing solutions for enterprises, today announced that it
was named a leader in the Forrester (News - Alert) Research, Inc. July 2014 report, "The
Forrester Wave™ Email Marketing Vendors, Q3 2014." Of the nine
vendors evaluated, StrongView earned the highest score for strategy and
the second-highest score for current offering.
According to the report, "StrongView joins the ranks of Leaders this
year for its scalable support for high volume, its dynamic messages, and
its executive vision, which introduces a plan for using email to enable
contextual marketing." StrongView's vision for taking email beyond
driving transactions to "enable a series of context-based customer
interactions" led Forrester to cite StrongView for articulating "the
most visionary strategy of the evaluation."
In addition to achieving the highest score for strategy, the report
specifically calls out StrongView's "strong functionality, scalable
technology platform, and capable professional services" as being key
contributors to its leader status.
StrongView Achievements in "The Forrester Wave™: Email Marketing
Vendors, Q3 2014"
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Named a leader with highest score for strategy
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Highest possible scores for queries and segmentation, campaign
performance testing, dynamic content, data integration and security
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Highest possible scores for executive vision and development strategy
Access the Report
Download a complimentary versin of "The Forrester Wave™: Email
Marketing Vendors, Q3 2014" at www.StrongView.com/2014wave.
"For the past two years, StrongView has been singularly focused on
developing the products and services necessary to help forward thinking
brands embrace contextual marketing, and I believe that our performance
in "The Forrester Wave™ Email Marketing Vendors, Q3 2014" validates all
of that hard work and investment," said Bill Wagner, CEO of StrongView.
"Achieving leader status from Forrester is a huge milestone, but we're
not resting on our laurels. Our independent status gives us the freedom
to follow through with our full vision for contextual marketing, and
we're just hitting our stride."
About Present Tense Marketing
StrongView's executive vision is based on its contextual marketing
framework called
Present Tense Marketing, which, according to the report, enables
enterprise marketers to graduate to "increasing levels of email
sophistication." StrongView developed its Present Tense Marketing
framework to address a new marketing reality brought about by rising
consumer expectations, changes to media and marketing processes, and
rapidly evolving technology that allow marketers to effectively
transition to more continuous and contextual customer relationships.
About StrongView
StrongView enables enterprise marketers to embrace contextual
marketing with a new breed of cross-channel
email marketing solutions specifically designed for today's
hyper-connected consumers. StrongView is driving innovation in email
with a complete suite of tools, services and insights for fostering
customer loyalty with continuous engagement driven by real-time context.
StrongView backs up its vision for contextual marketing with a proven
Present Tense Marketing framework for helping its clients evolve into
more sophisticated and contextual marketers.
Combining a powerful cross-channel campaign management solution with
market-leading data access and analysis, StrongView empowers brands to
understand each customer's current state and respond in real time with
relevant messages across email, mobile, social, display and web.
Based in Redwood City, CA (News - Alert), StrongView serves major brands in retail,
travel, finance, entertainment and online services across the globe.
For a stronger view of marketing go to www.StrongView.com
and follow us at www.twitter.com/StrongView and
www.facebook.com/StrongViewInc.
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