[July 23, 2014] |
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Emma Email Marketing Recruits Oracle Responsys Vice President
NASHVILLE --(Business Wire)--
Emma,
a provider of best-in-class email marketing software and services, today
announces the appointment of industry veteran Simon O'Day as its vice
president of global. With more than 15 years of experience driving
growth and innovation for marketing technology and service companies,
O'Day will be based in Melbourne, Australia, and report to Emma's CEO,
Clint Smith. O'Day joins Emma from Responsys (Oracle (News - Alert)) where he served as
vice president, Asia Pacific.
As Emma's vice president of global, Mr. O'Day will oversee the company's
international growth and expand the company's relationships with channel
and product partners. He will also help guide Emma's product and service
offerings aimed at larger clients within the company's well-established
SMB footprint. More than 45,000 brands - including Mario Batali, Sylvan
Learning Center, Firehouse Subs, Stanford University, and Bridgestone -
already use Emma to power their marketing campaigns, utilizing Emma's
robust platform and concierge-style account management and services. The
hiring of O'Day comes on the heels of the company's significant
investment in its product infrastructure and engineering teams and is
part of an aggressive round of hiring that company leaders expect to
increase Emma's overall headcount by 50 percent in the calendar year
2014.
"Simon is a rare talent," said Emma CEO Clint Smith. "The opportunity to
have him join the Emma leadership team given his experience, industry
knowledge and relationships across the globe, is a great moment for us
at just the right time in the company's evolution. And the fact that
Simon's based in Melbourne yet has strong ties to Nashville just makes
the geographical flavor of this even more exciting."
Prior to Emma, O'Day served as vice president, Asia Pacific at Oracle
Responsys. During his tenure with Responsys, O'Day was resonsible for
assisting with Responsys' successful ascension as a top global provider
of marketing services, going public and transitioning to Oracle
Marketing Cloud after its $1.5 billion acquisition. He was also
responsible for driving thought leadership, strategies and best
practices surrounding marketing automation and cross-channel marketing.
O'Day joined Responsys in January 2011 when his company, Eservices, was
acquired by Responsys. Before the acquisition, O'Day served as the
co-founder and managing director of Eservices, where he grew the
business into the largest email marketing cloud software and services
provider in APAC.
"After more than a decade of working with enterprise marketers such as
Qantas, BMW, Vodafone (News - Alert), Orbitz and Paypal, this is a really unique
opportunity to join a company like Emma that's really well situated
'south' of that traditional enterprise space but starting to do some
pretty compelling things to make advanced marketing capabilities
accessible to marketers regardless of company, team or list size," said
O'Day. "The fact that Emma's also really nailed the art of taking great
care of its customers and its employees made this the kind of place I
just had to be a part of. I'm truly excited to help expand Emma's reach
across the global marketing community."
Born in San Francisco, raised in the U.K. and Nashville and based in
Melbourne (good luck placing that accent), Mr. O'Day was a
co-founder of the successful Australian-based email marketing firm
Eservices, which was acquired by Responsys in 2011. He went on to become
VP of APAC for Responsys (Oracle) and has served as chairman of the ADMA
Digital Council (Australia) and member of the DMA Email Council (US) and
the email marketing community Only Influencers. He has a BA in History &
Ecology from Emory University in Atlanta and has lived in Melbourne for
the last 15 years with his wife and two children. In his spare time,
Simon is known to play soccer reasonably well and surf reasonably
poorly, though it would seem that surfing at all trumps not
surfing any day of the week.
For more information on Emma's email marketing services, visit myemma.com.
About Emma
Emma
is a provider of best-in-class email marketing software and services
that help organizations of all sizes get more from their marketing.
Designed with businesses, franchises, universities, nonprofits and
agencies in mind, Emma's features include email automation, audience
segmentation and mobile email marketing, plus integration with CRM
solutions, eCommerce platforms and social networks. Headquartered in
Nashville, Tennessee, Emma powers the emails of more than 45,000
organizations worldwide, including Mario Batali, Bridgestone and Sylvan
Learning Center. To learn more, visit myemma.com.
Follow Emma on Twitter
or find us on Facebook.
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