[August 13, 2014] |
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New Sprint Business Brand Boldly Embraces a New Work Style
OVERLAND PARK, Kan. --(Business Wire)--
How we work, the technology tools we use and the ways we collaborate
with teams and co-workers are rapidly transforming in a workforce that
will soon be dominated by Millennials. This group, which has grown up
entirely in a hyperconnected and increasingly mobile world, will reshape
the culture of companies large and small and drive the future of work.
The U.S. Bureau of Labor calculates that Millennials will make up more
than half of the workforce by 2020.
Sprint (News - Alert) (NYSE: S) helps businesses adapt more quickly to this changing
environment, and take full advantage of their potential, with a new
business brand and multi-million dollar marketing campaign which focuses
on how technology empowers employees. It's based on the simple idea that
the best companies are the ones with the most engaged people. Remove the
obstacles to their success and they'll drive yours.
This new brand is distinct from its consumer segment and incorporates
all of Sprint's business products and services. The campaign is
designed to help businesses of all sizes understand and harness advanced
collaboration and mobility tools in order to keep their employees
engaged, productive and working better together so the business can grow
faster.
"Companies have been investing in all kinds of technology; but the way
we see it, people are the core asset to any business. Which means the
role of all that technology is to make sure your people are more engaged
when they work - to make sure they enjoy their work," said Jeff Hallock,
chief marketing officer - Sprint. "Only then can they help you rise to
the crucial challenges of change, complexity and competition."
As part of the new Sprint Business brand, Sprint has revamped its
website, www.sprint.com/business,
filling it with new ideas and executive thought leadership via a new
blog, www.sprint.com/futureofwork.
The site is also loaded with valuable information on business solutions
such as:
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Collaboration tools to effectively tie together disperse workers and
teams, promoting teamwork.
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Mobile security and management tools to minimize risk and empower road
warriors who no longer work at traditional desks day in and day out.
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Fleet and asset management tools that help keep a bird's-eye view on a
business' assets in the field.
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Mobile workforce management, bringing all the advantages of the office
to field sales and service workers.
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Enabling solutions that help businesses build and manage flexible,
scalable, cloud-aware networks.
The integrated marketing campaign is underway and includes highly
targeted TV, top national print and digital custom content and
advertising with social extensions. It builds on the tagline of For
companies with people in themTM -- reflecting
Sprint's focus on a new economy in which business resources aren't
physical, but human. An economy where forward-thinking companies
understand the importance of engaging their employees through new
technologies. A badge, Collaborate. Mobilize. Accelerate. Work
this wayTM announcing the new work style that
Sprint is evangelizing and embracing with its brand is also included in
several of the advertising elements.
The new business brand positioning was developed with Velocity
Partners, a London-based B2B marketing agency that specializes in
working with technology-driven firms, mainly in the US. "Sprint is
pioneering 'as-a-service' delivery of apps and technologies and it's a
privilege to help them tell this story," said Stan Woods, managing
director - Velocity Partners.
"There is a massive opportunity ahead and employees hold the key to
unlocking the potential of your business," said Hallock. "Sprint will
deliver the technology and support businesses need to seize that
opportunity. All the changes we've made are about the future of work.
And the future of work is engaged people."
About Sprint Business
Sprint Business provides a range of simple, flexible services that help
workforces to collaborate, mobilize and accelerate. As work changes, the
winners will be the businesses that remove obstacles to best empower
their employees to drive business success. Our solutions are designed
specifically to help our customers' people work better together, be more
engaged and enjoy their jobs more. To learn more, visit www.sprint.com/business
or join the conversation at www.sprint.com/futureofwork.
About Sprint:
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 54 million customers as of June 30, 2014
and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile (News - Alert) USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The American Customer Satisfaction
Index rated Sprint as the most improved U.S. company in customer
satisfaction, across all 43 industries, over the last six years. Sprint
has been named to the Dow Jones Sustainability Index (DJSI) North
America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
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