[August 14, 2014]

SiriusDecisions Discusses Improving the Channel Partner Experience: Recorded Webinars Now Available for Viewing from TreeHouse Interactive

TreeHouse Interactive (News - Alert) (http://www.treehousei.com/), the technology leader in SaaS (News - Alert)-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today that its webinar mini-series, The Partner Experience, streaming video is now available for viewing. Featuring industry analysts from leading global business-to-business research and advisory firm SiriusDecisions, the two-part webinar series delivers best practices and insights about how best to engage with channel partners to ultimately build stronger partner relationships, and enable them to grow revenue.

The Partner Experience, Part I:
How Partner Marketing Enablement (PME) and PRM Fit Together
Maria Chien, research director for SiriusDecisions, discusses how PRM technology can help partners create their own demand allowing suppliers to spend less time and resources on tactical execution, and more time on partner relationship building. The webinar shares best practices and a real world demonstration of how suppliers can play an instrumental role in supporting their partners' go-to-market needs in an efficient manner that delivers results while also building partner loyalty.
View webinar: http://www.treehousei.com/resources/webinars/channel/

The Partner Experience, Part II:
Creating the Right Content and Adopting the Right Technology to Deliver It
Stephanie Sissler, research director of SiriusDecisions and channel expert, shares key insights and proven approahes used by leading organizations to drive business results by creating and providing appropriate partner content. This webinar provides guidelines, checklists and a real world example of how best in class companies use technology to strategically create, manage and deliver portal content that is relevant, engaging, and easily found by partners.
View webinar: http://www.treehousei.com/resources/webinars/channel/

"We're excited to make these two channel partner webinars available to channel and sales executives, as improving the partner experience is key to building relationships and growing revenue," said Erich Flynn, CEO, TreeHouse Interactive. "Whether you're just developing a new partner program, or looking for ways to enhance an existing one, both webinars offer strategic guidelines for how to improve the partner experience with the right content and technology."

The Partner Experience webinars were part of TreeHouse Interactive's Content Marketing Mechanics series, featuring leading analysts and experts who share best practices for building content marketing campaigns that yield maximum results.

Content Marketing Mechanics Webinar Series: Upcoming Webinars

• Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program
  Presenter: David Raab, Raab Associates
  August 14 at 1 p.m. Eastern

• Content Marketing: Where B2B and B2C Marketing Approaches Align
  Presenter: Matt Mullen, 451 Research (News - Alert)
  September 18 at 1 p.m. Eastern

Webinar registration: http://www.treehousei.com/register/

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

Tweet This: @treehousei offers recorded webinars on improving the channel partner experience with #contentmarketing #PRM - http://goo.gl/uekTOF

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About TreeHouse Interactive

TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998 and is the first to offer an embedded content marketing system into its MAP. For more information, visit http://www.treehousei.com or call 801.576.8428.

Key words: partner relationship management, partner portal, content marketing, PRM, partner marketing enablement, partner loyalty, channel sales

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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