[August 14, 2014]

Vantage Media Announces New Private Marketplace Product

Vantage Media - the advertising technology company with the leading self-serve, real-time bidding platform for direct response - today announced the launch of its newest product, the Private Marketplace. This new platform uses Vantage Media's existing programmatic real-time bidding technology - Vantage Media Marketplaces - and enables publishers to better monetize its mobile and online visitors.

Among the first companies in the education vertical to adopt the Private Marketplace platform is CampusExplorer.com, a recruitment services platform with a strong reputation for reliable quality in lead generation. The Private Marketplace complements Campus Explorer's existing lead product by enabling schools to also buy clicks based on the specific criteria of a prospective student to ensure the best match for the school and the student.

"Vantage Media is the right partner to enable our pay per click marketing services," said Brian Hartnack, co-founder and chief operating officer, Campus Explorer. "The Private Marketplace solution allows us to not only connect schools with prospective students, but also deliver the right message at the right time using the right ad format."

Vantage Media's Private Marketplace is also being used across insurance and home verticals. It features real-time reporting, configurable targeting, full transparenc, and control with regard to where ads are showing and who is seeing them. Increased brand visibility is also a key factor. In addition, the Private Marketplace creates a better consumer experience by giving the consumer control over the brands they select and multiple ways for the consumer to engage with that brand - for example online or by phone.

"Private marketplaces are enabling leading destination sites to monetize their traffic better than ever before while providing a superior consumer experience," said Patrick Quigley, CEO of Vantage Media. "If consumers can't find what they want on a publisher site, they leave unsatisfied. Our solution enables publishers to provide more options for consumers and ensure they get the most out of the investment they made to get those consumers to their sites."

About Vantage Media

Vantage Media is the advertising technology company with the leading real-time bidding platform for direct response marketing - Vantage Media Marketplaces. Marketplaces - both vertical and private marketplaces - enable advertisers to directly engage active buyers who are shopping on leading websites. At the same time, Marketplaces maximizes monetization for publishers. Its Vertical Marketplaces, in Insurance, Education, Lending, and Digital Home Services, give advertisers the ability to bid on and target the exact consumers they value within Vantage Media's publisher network. Its Private Marketplace is an invite-only exchange that enables publishers to directly control, sell, and manage the ads being served on their websites. For more information visit www.vantagemedia.com.

About Campus Explorer

Campus Explorer helps aspiring students of all ages search for and plan their transition into college. With comprehensive information, reviews, relevant editorial content and student-focused search and organizational tools, CampusExplorer.com has become a premier destination for students, parents, counselors and education professionals to assist with the college decision journey. For more information visit CampusExplorer.com.

[ Back To Homepage ]