[August 26, 2014] |
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Campaigner® Announces SMTP Relay: An Email Marketing Match Made in Heaven for Customers and Businesses
LOS ANGELES --(Business Wire)--
Campaigner®, the email marketing brand of j2 Global (News - Alert), Inc.
(NASDAQ: JCOM), today announced an additional means of increasing
revenue by wooing new customers and building long-term relationships
with Campaigner SMTP Relay. The new service helps companies build trust
with new and existing customers by establishing consistent communication
and marketing promotions through transactional emails such as invoices,
order confirmations, shipping notifications, password updates and more.
Transactional and promotional marketing emails are meant for each
other-and are a crucial way for email marketers to master the customer
dating game. Campaigner SMTP Relay seamlessly and affordably integrates
the two, ensuring guaranteed delivery, security and compliance. In
addition, the new tool offers powerful analytics and reporting
capabilities to ensure marketers always have a clear understanding of
their email marketing campaigns' ROI.
According to research conducted by Experian,
average transactional messages generate two to six times more revenue
than standard marketing emails. Just like a new romantic relationship,
transactional emails give customers butterflies in their stomachs. Eager
to hear from vendor beaus and check the status of orders, customers open
transactional emails nearly 100% of the time and often more than once.
Transactional emails offer a significant opportunity to intertwine
marketing messages with automated transactional emails: order
confirmation emails with a cross-sell message have a 20% higher
transaction rate. Whether courting customers or courting for love, the
theory is the same: extra effort receives extra rewards.
"Transactional emails are a valuable factor in building customer
relationships, but many companies aren't using them to their full
advantage. Most transactional emails are sent by teams that don't
understand the powerful up-selling and trust-building opportunities
built in to those automated messages. You wouldn't trust someone else to
handle your love life, so why risk handing over transactional emails to
someone that doesn't understand marketing?" said EJ McGowan, general
manager of Campaigner. "Campaigner SMTP Relay increases the value of
transactional emails by easily and quickly integrating them with
marketing emails."
Campaigner SMTP guides businesses past overprotective ISPs and delivers
sweet nothings that customers will love to receive and open over and
over again. Here are some tips to help marketers court new dates and
charm existing customers into long-term, committed relationships:
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Love Isn't Blind: Just like your email marketing
campaigns, your transactional emails need to be personalized,
understanding your partners' desires. Sound time-intensive? Not with
Campaigner SMTP Relay: Powerful analytics identify customer interests
and values, and automatically match promotions accordingly. If
customers like the opera, Campaigner won't let businesses offer
tickets to Metallica. And its equally powerful reporting helps
companies understand what is and isn't working, so they can tone it
down, change it around or amp it up based on customers' responses to
their overtures.
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Absence Does Not Make the Heart Grow Fonder: You just went out
on a first date, had a great time and now don't hear from your date
for days? Nothing can kill a relationship like radio silence. Don't
make your customers ask, "Why haven't I heard from him/her?" Rather,
send reassurances of your love with automated and timely Campaigner
communications such as order confirmation and shipping notification
emails.
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Love Will Find a Way…Past Spam Filters: Remember that ISPs are
like overprotective fathers; you need to abide by their rules in order
to reach your intendeds. As a trusted ESP, Campaigner SMTP Relay
provides guidance to help abide by rules and get your foot in the door
of your crush. Campaigner offers tips like avoiding promotional topics
in subject lines and "from" sections, and sending your love to
customers with timely emails, but not too many as to appear over-eager
and over-bearing.
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Don't Come Off as Too Strong: While you want to show your love,
don't overdo it and send customers running to competing vendors' open
arms. Stick to the 80/20 rule: Send transactional information as 80%
of your content, and 20% as promotional. Campaigner can help you
adhere to this rule with customer-friendly templates and designs.
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Courtship Without Hardship: It's true: You can court new
and existing customers with minimal effort and cost to you, with a
potentially huge ROI. Campaigner integrates transactional emails with
promotional marketing emails within minutes so you don't need to
manually try to merge these two different campaigns. Campaigner's Web
interface, contact management and API provide a one-stop shop for
insights into your customer base.
Follow these tips and best practices: By sealing your transactional
emails with a kiss, you can increase revenue, generate new customers and
establish long-term, committed relationships with existing customers.
To see an overview video on Campaigner SMTP Relay go to http://www.campaigner.com/email-marketing-enterprise/smtp/.
To see an Infographic on increasing revenue via transactional emails,
please visit http://www.campaigner.com/solutions/infographics/pdf/Transactional-Emails-Infographic-072814.pdf/.
For more information on pricing and availability please call
1-877-564-9063.
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Email Marketing
About Campaigner
Campaigner®
is a robust email marketing solution built by marketers to help small,
medium and large businesses strengthen customer relationships and drive
sales. Features include professional email campaign creation,
industry-leading A/B split testing, advanced list management and
segmentation tools, targeted email autoresponders and workflows,
powerful API and CRM integration, and detailed campaign reporting.
Campaigner is a brand and registered trademark of the Business Cloud
Services Division of j2 Global, Inc., the global provider of Internet
services. Learn more at www.campaigner.com.
About j2 Global
j2 Global, Inc. provides Internet services through two divisions:
Business Cloud Services and Digital Media. The Business Cloud Services
Division offers Internet fax, virtual phone, hosted email, email
marketing, online backup, unified communications and CRM solutions. It
markets its services principally under the brand names eFax®,
eVoice®,
FuseMail®,
Campaigner®,
KeepItSafe®,
Livedrive®
and Onebox®,
and operates a messaging network spanning 49 countries on six
continents. The Digital Media Division offers technology, gaming and
lifestyle content through its digital properties, which include PCMag.com, IGN.com,
AskMen.com,
Toolbox.com
and others. The Digital Media Division also operates NetShelter®
Powered by BuyerBase®,
an advanced digital ad targeting platform, and Ziff Davis B2B, a leading
provider of research to enterprise buyers and leads to IT vendors. As of
December 31, 2013, j2 had achieved 18 consecutive fiscal years of
revenue growth. For more information about j2, please visit www.j2global.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140826005013/en/
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