[August 26, 2014] |
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StrongView Recognized in "Gartner Market Guide for Email Marketing"
REDWOOD CITY, Calif. --(Business Wire)--
StrongView, a leading provider of email
marketing and cross-channel marketing solutions for enterprises,
today announced its inclusion as a sample vendor in Gartner's (News - Alert) 2014 "Market
Guide for Email Marketing." The research report outlines the current
email marketing provider landscape, analyzes the market direction and
provides recommendations for leveraging email marketing more
effectively. According to the report, "Gartner's guide will help
marketers understand market dynamics in this mature, but still evolving,
category and identify a list of providers."
The report breaks down the email marketing provider landscape into three
categories: "Freemium," "Mid-tier/Enterprise Independent" and
"Enterprise/Multichannel Campaign Management Vendor/Digital Marketing
Hub."
StrongView is grouped in the latter category, which Gartner describes as
being great for:
1) "Organizations where effective email is mission critical for business
model (daily deal retailers)"
2) "High-volume senders with 100s to 1,000s of segments, automated,
complex cross-channel campaign workflows"
3) "Mission-critical service level agreements"
4) "Organizations that require a high degree of customization"
"Digital marketing is in a rapid state of evolution that is being driven
by new behaviors from constantly connected consumers and new
technologies and channels for engaging them," said Shawn Myers, vice
president of Marketing at StrongView. "In order to be successful in this
new marketing reality, enterprise marketers need to become more
contextual, and that requires having an email marketing partner with the
right vision, tools and underlying technology."
By providing an overview of the email marketing channel and where it is
headed alongside actionable recommendations for evaluatin an existing
email service provider relationship, this report serves as a valuable
resource for any email marketer looking to effectively leverage the
channel today and in the future.
Gartner Report: "Market Guide for Email Marketing"
Access: The Gartner report is available to current Gartner clients
Report Link: https://www.gartner.com/doc/2779921/market-guide-email-marketing
Key Findings
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Email marketing spurs demand generation, promotes brand engagement,
drives digital commerce and aids in customer retention.
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The discipline of email marketing is mature, but the rise in mobile
interactions, connections between email and other digital disciplines,
and increased real-time expectations of consumers are forcing email
marketers to evolve their craft.
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The crowded market includes freemium solutions that can be purchased
and activated online with a credit card, midtier solutions that
provide robust functionality for middle market enterprises, and
enterprise solutions that are often packaged as part of larger
campaign management or marketing cloud solutions.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
About StrongView
StrongView's cross-channel marketing solutions provide enterprise
marketers with the tools, services and insights required to effectively
engage today's constantly connected customers. Combining a powerful cross-channel
campaign management solution with market-leading data access and
analysis, StrongView's Marketing Cloud enables marketers to understand
the current context of each customer and respond in real time with
relevant messages across email, mobile, social, display and web.
A champion of "Present
Tense Marketing," StrongView is committed to delivering solutions
that reflect the new reality of the technology-empowered customer. Based
in Redwood City, CA (News - Alert) and backed by leading venture capital investors,
StrongView has been helping global brands in retail, travel, finance,
entertainment and online services overcome the limitations of other marketing
platform providers for more than a decade.
For a stronger view of marketing go to www.StrongView.com
and follow us at www.twitter.com/StrongView and
www.facebook.com/StrongViewInc.
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