[September 08, 2014]

StreamSend: Combine Email and Social Media for Customer Impact

StreamSend, the email marketing service provider, shows agencies and marketers how to make email marketing plus social media equal powerful results for the bottom line.

"Emails that include social sharing buttons have a click-through-rate 158% higher than emails that do not include social sharing buttons." -- WebDAM

Social media has forever transformed the way consumers make purchasing decisions, gain more information about products and services, and find deals and purchase incentives. With more than two billion social media users across various platforms worldwide, adding social media to clients' email strategy can produce large campaign response lifts.

"Remind your clients that social media interaction is all about relationships. Think of social media content as having a one-on-one conversation over a cup of coffee," said Dan Forootan, president of StreamSend Email Marketing. "Social sharing technology is easily accessible; it's how you use it that makes all the difference for your clients. Here are ten ways to make that difference count."

1. Design Makes the Difference

Email design: When designing an email template, in addition to mobile rendering, consider how the template can be repurposed as a Facebook (News - Alert) tab or embedded into a blog post, or how individual pieces of content within the email can be shared to social. Always take advantage of the ability to create the message once and deliver it everywhere with the click of a button. This saves you time and saves clients' money.

2. Video Leads on the Move

Share a video that contains a call-to-action; email it out into the share-o-sphere, attracting attention while generating leads. And given the popularity of video with mobile users, create immediate engagement with customers and prospects on the go, whether those viewers follow a URL to a landing page or complete a form right on the video to opt in to your clients' mailing list.

3. Make them Believers

Give reasons to share from email to social. People need a reason to pass along and recommend clients' content. Motivate them with engaging imagery, questions, coupons, etc.

4. Content Counts

When repurposing content across various websites and social media platforms, be sure to tweak content so that each post is unique.

5. One Voice

Integrate: Clients' social media outlets should be an extension of their brand and should integrate seamlessly with their overall content strategy.

6. Dive into a Relationship

Remind clients that social media interaction is all about relationships. Think of social media content as having a one-on-one conversation over a cup of coffee. Social sharing technology is easily accessible; it's how you use it that makes all the difference for clients.

7. Pay attention to likes and forwards

Likes and forwards should never rule clients' social media strategy. However, tracking clients' most popular content will supply valuable insights.

8. Remember, it's a conversation

Encourage clients to conduct candid conversations with fans. This builds trust and generates free, honest feedback.

9. Spread the Wealth

Lead generation: Don't miss an opportunity to get clients' fans to opt in to other content channels, especially email. Convert social engagement into email subscribers by embedding an opt-in form everywhere possible and providing followers with an incentive to opt in.

10. Keep it Alive

Leverage SEO for engagement and landing pages. An email promotion may live on well past its deployment date. Search engines will continue to find related landing pages, social pages, and share boards for months to come. Plan for this when creating clients' campaigns and consider leveraging these assets for online remarketing campaigns.

Learn more about the impact of social plus email and the other ways agencies can put the power of email marketing to work for their clients -- read StreamSend's Agency Email Marketing Guide at www.StreamSend.com/AgencyGuide

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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