[September 09, 2014] |
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ZenithOptimedia acquires leading German SEO agency AKM3 and aligns to Performics
CHICAGO --(Business Wire)--
ZenithOptimedia today announces the acquisition of AKM3, a leading SEO
agency in Europe. The transaction is subject to the approval of the
German Federal Cartel Office.
Founded in 2011 and based in Berlin, AKM3 provides clients the full
range of services needed for successful search engine optimization. The
fast-growing company has more than 100 employees and has built up an
impressive list of blue chip clients, such as Zalando, Teufel Audio,
ProSiebenSat1 and Axel Springer.
Under the terms of the acquisition, AKM3 will be aligned with digital
performance marketing agency Performics, part of the ZenithOptimedia
group. This will enhance Performics' digital offering and will see the
two aligned companies become the leader in SEO in Germany.
SEO is one of the fastest growing segments of performance marketing and
has been a key driver in the success of Performics. Today, Performics is
a global leader in performance marketing and has been a leading player
in Germany since 2011.
The agency will operate under its existing management team of Maik
Metzen, Markus Koczy and Andre Alpar, who will lead the newly aligned
company as CEO, reporting to Frank-Peter Lortz, Chairman ZenithOptimedia
Germany.
Frank-Peter Lortz, Chairman, ZenithOptimedia Germany, said: "AKM3 is a
natural fit with Performics and the combined offering will take
ZenithOptimedia's performance marketing expertise to the next level.
This acquisition will make us a top three performance agency in Germany."
Andre Alpar, EO, AKM3, said: "We are very excited about becoming part
of the Publicis Groupe. Our alignment with Performics will enable us to
enhance our service to large international clients and to benefit from
market-leading tools and resources."
About ZenithOptimedia
ZenithOptimedia - www.zenithoptimedia.com
- is a leading global media services network with over 7,400 people
working in 262 offices across 74 countries. We are part of Publicis
Groupe, the world's third largest communications group, and the world's
second largest media counsel and buying group. As the first agency to
apply a rigorous and objective approach to improving the effectiveness
of marketing spend, ZenithOptimedia delivers to clients the best
possible return on their communications investment. This philosophy is
supported by a unique approach to strategy development and
implementation across the full spectrum of paid, owned and earned
contact points - the Live ROI planning process. The ZenithOptimedia
Group of companies equips our clients with a full range of integrated
skills across communications planning, value optimisation, performance
media and content creation. Our key clients include Armani Group, ASUS,
Aviva, BBC Worldwide, Bacardi-Martini, Electrolux, General Mills,
Lactalis, LVMH, Nestlé, News Corporation, L'Oréal, Oracle, Puma, Qantas,
Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, SCA,
Telefónica (News - Alert) O2, Toyota/Lexus, Verizon and Whirlpool.
About Performics
Performics is a global performance marketing agency for the world's most
respected brands. The agency activates data to motivate participation,
drive performance and optimize for action across paid, earned and owned
digital channels. Founded in 1998 and headquartered in Chicago, the
Performics network is active across 32 countries. Performics is a
ZenithOptimedia company and the performance marketing specialist within
Publicis Groupe. www.performics.com
About AKM3
AKM3 is one of the leading online marketing agencies in Germany. Client
services include SEO, SEA and content marketing. With more than 100
employees working at the company's office in Berlin, AKM3 is able to
offer its services internationally in 10 languages to blue chip clients
such as Zalando, ProSiebenSat1 and Axel Springer. The founders Andre
Alpar, Maik Metzen and Markus Koczy frequently appear as speakers at
industry events and have published various books and articles.
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