[September 18, 2014] |
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ad:tech New York 2014 Announces Startup Spotlight Series Finalists
DALLAS --(Business Wire)--
ad:tech
New York 2014, the largest digital marketing event of the year
to be held November 5-6 at the Javits Center, today announced the
finalists for this year's Startup Spotlight Series, a competition that
acknowledges and rewards the most disruptive and innovative young
companies in today's digital marketing world.
Leading brands Heineken
USA, Live
Nation, Alex
and Ani, and Nestlé
Pure Life will serve as the Startup Spotlight judges this year with
the startups competing to land a more formal meeting with the brands. As
part of the preliminary round, each brand selected four startups to
pitch them live at ad:tech New York in ad:tech NEXT, a designated area
on the show floor featuring experiential, interactive and cutting-edge
technologies.
With past Startup Spotlight winners including the likes of Markerly,
Jana and Ditto, ad:tech New York received hundreds of applicants but,
ultimately, the following 15 were selected as finalists to pitch their
product or service to the brand judges:
Heineken USA
Instinctive
- a fully-native advertising and content syndication platform
Clypd
- an advertising technology platform built exclusively for the
television industry
Fluvip
- connects brands and agencies with influencers and celebrities in
social media to reach further, engage deeply, and drive leads and sales
EngageSimply
- a "pull" marketing platform that offers marketers the tools to tell
compelling, multimedia stories, and offers consumers the chance to
engage with marketing messages on their own terms
Live Nation
Znaptag
- transforms static images on websites into interactive properties
Hoverr
- allows brand marketers to visually story tell to their end users using
the photos and images available online
BuyNow
- technology that brings a universal way to access ecommerce for all
multimedia channels, creating an ultimate consumer experience that
simply makes life easier and convenient for a border-free transaction
Monify
- a simple and effective monetization solution that bridges the gap
between brands and developers
Alex and Ani
Klick
Push - the first platform to use music to help marketers increase
the effectiveness of online consumer loyalty
Reelio
- analyzes millions of YouTube (News - Alert) videos and channels, transforming reams
of data into actionable information for brands to better engage their
desired audiences in online video
Fresh
Beacons - using the latest Bluetooth Low Energy technology to detect
the presence of nearby beacon compatible devices, FreshBeacons allows
retailers, venues, content providers and developers to send personalized
high-value and relevant content to their users, enhancing mobile
engagement
Zoomph
- an influencer engagement platform that gives brands full control to
track conversations, rank influencers, and power multi-tiered campaigns
Nestlé Pure Life
Earshot
- filters social media posts coming from locations of interest and
converts them into real-time intelligence and relevant engagement
opportunities
Grapevine
- a turnkey platform that identifies advocates who create product
integrated visual content for your brand reaching millions of targeted
viewers on YouTube and Instagram
Idea
Evolver - specializes in content marketing strategy and search
experience optimization technology.
Znaptag
- transforms static images on websites into interactive properties
"Year after year, we are astounded by the exceptional brands and
startups involved in our Startup Spotlight series," said Aquia
Francisco, content manager for ad:tech. "The competition was so intense
this year that one of our startups, Znaptag, was chosen by two brands.
We're set for a very exciting competition in November."
All 15 finalists will receive free exhibit space at the show as well as
free coaching from Evol8tion,
a company that specializes in connecting startups with brands. One
winner from each category will win the ad:tech Innovation Award and the
opportunity to take their pitch in-house to the brand's marketing team.
More Information:
About ad:tech:
ad:tech is an interactive advertising and technology conference and
exhibition - a marketplace for buying and selling, a community for
networking, a forum for exchanging ideas and an opportunity for
contributing to industry trends and initiatives. Ten annual events
around the world focus on top-notch education through keynote speakers,
topic-driven panels and workshops as well as showcase the latest
products and services to help implement new knowledge and ideas.
Attendees leave ad:tech with the tools and techniques they need to
compete in an ever-changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now
organizes over 80 events in 25 countries each year. Headquartered in
Stamford, Conn., it is currently active in North America, the Middle
East, North Africa, Europe, Asia and Australia, employing more than 300
staff. dmg events is a wholly owned subsidiary of the Daily Mail and
General Trust plc, one of the largest media companies in the United
Kingdom. For more information on dmg events, visit www.dmgevents.com.
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