[September 18, 2014] |
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SocialChorus Closes $7.5M in Series B Funding and Opens Vancouver Office
SAN FRANCISCO --(Business Wire)--
SocialChorus, the only Advocate Marketing platform purpose-built for all
employees and brand ambassadors, announced today that the company has
secured $7.5 million in Series B funding and will open its first
international office in Vancouver, Canada. The investment round was led
by Kohlberg Ventures and brings the company's total funding raised to
$15.5 million. The Series B round will be used to further develop the
SocialChorus platform to meet the needs of the Global Fortune 1000.
This announcement comes as brands are investing in content creation at
unprecedented levels but still struggle to distribute that content
effectively. SocialChorus makes it easy for employees and ambassadors to
actively participate in programs that distribute branded content such as
social selling, social recruiting, content marketing and employee
engagement initiatives.
"Leading brands are realizing that social and content marketing are much
more powerful when not trapped with a small group of social media
specialists," said Gregory Shove, founder and CEO of SocialChorus. "Our
platform makes it easy for all employees and brand ambassadors to
consume and share brand-safe content, and significantly improve the
return on social and content marketing"
Leading brands agree. Since closing their Series A round in August 2013,
SocialChorus has welcomed nearly 100 category-leading brands to its
customer base. Today, SocialChorus powers Advocate Marketing for:
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10 of the Fortune 50
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15 of Fortune's Most Admired Companies
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5 of the 12 Fortune 500 software companies
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3 of the 5 largest U.S. retailers
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4 of the 5 largest consumer packaged goods companies
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3 of the 4 largest telecommunications companies
"SocialChorus has proven that the right platform and partner can power
thousands of employees and brand ambassadors to drive results across the
organization," said James Kohlberg, Chairman at Kohlberg Ventures. "We
are convinced that every company will deploy advocate and content
marketing platforms in the next two years."
Lee Diaz Hired as Solutions Director
Today, SocialChorus also announced the hiring of Lee Diaz as the
company's new Solutions Director. Previously Senior Manager of Emerging
Communications at AT&T (News - Alert), Diaz pioneered employee advocacy for that
company. AT&T now has one of the world's largest employee advocacy
programs. Lee will be responsible for designing employee advocacy
programs for SocialChorus customers.
"SocialChorus customers employ millions of people," said Gregory Shove.
"They see the tremendous business potential when they turn all of their
employees into social content marketers."
About SocialChorus
SocialChorus® enables all employees and brand ambassadors to consume,
share and create branded content generating new awareness, engagement
and sales for brands. We call this new category Advocate Marketing.
Our all-in-one web and mobile platform makes it easy for employees and
ambassadors to actively participate in your brand's content marketing,
social selling, social recruiting, and employee engagement initiatives.
The solution trains advocates, manages content relevance, integrates
with any internal system, runs on any device and tracks the business
impact of every content and social engagement.
Leaders in every industry, including consumer packaged goods, retail,
technology, telecommunications and financial services have chosen
SocialChorus, the recognized leader in Advocate Marketing. Learn more at
socialchorus.com.
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