[October 30, 2014] |
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Visible Measures Secures $7 Million in Growth Capital to Solidify Leadership in Emerging Content Advertising Category
BOSTON --(Business Wire)--
Visible Measures (News - Alert), the leader in Content Advertising, today announced
that it has closed a $7 million investment round with participation from
General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures,
Northgate Capital, Commonfund, and Advance Publications. The company
will use the funding to continue to help brands win the battle for
consumer attention by programmatically leveraging video and native
advertiser content.
"There is competition for consumer attention in every major advertiser
category. With more noise and media fragmentation than ever before, the
question facing modern marketers is 'How can I win more share of
attention for my brand and products?' The answer is being able to engage
audiences with content advertising, programmatically through video and
native," said Brian Shin, CEO and Founder of Visible Measures. "This
funding enables us to continue pushing the boundaries of the emerging
Content Advertising category, which combines critical aspects of Content
Marketing, Programmatic Advertising, and Marketing Automation to deliver
maximum brand advertising effectiveness for marketers."
Earlier this month, Visible Measures announced partnerships ad
enhancements to its demand-side platform, Fabric SM, which
connects brands' content advertising with audiences in the most
contextually relevant environments. By programmatically integrating with
leading native advertising platforms, including TripleLift, DistroScale,
and AdsNative, Fabric expands from driving attention via video
advertiser content to encompass real-time buying and optimization of all
native and video media, across devices and on thousands of premium
publishers - a first among DSPs.
"We've backed Visible Measures since the beginning, and have seen their
innovation with video advertiser content continually attract top global
brands. Its platform has evolved to meet the needs of its customers,
enabling leadership in a new category of modern marketing," said Larry
Bohn, Managing Director at General Catalyst Partners. "We feel very
optimistic about their future as a thought-leader in Content
Advertising."
About Visible Measures
Visible Measures is the leader in Content Advertising. Long considered
the most trusted source for data and insights on video content
advertising, Visible Measures provides an end-to-end solution for
capturing consumer attention programmatically through video and native
media. Visible Measures works with hundreds of global brands, agencies,
trading desks, and publisher clients, which include Procter & Gamble,
Unilever, Nestlé, VivaKi, and Condé Nast. Visit us online
at http://www.visiblemeasures.com
or follow us on Twitter (News - Alert) @Visiblemeasures.
Fabric and the Visible Measures logo are service marks owned by Visible
Measures Corp. Other company and product names may be trademarks of
their respective owners.
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