[November 07, 2014] |
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Highspot Secures $9.6 Million Series A Investment Round Led by Madrona Venture Group
SEATTLE --(Business Wire)--
Highspot, a cloud-based sales engagement platform that helps companies
engage more effectively with customers, today announced the closing of
$9.6 million in Series A financing, including the conversion of the
existing seed notes, led by Madrona Venture Group. Highspot scores and
recommends content, delivers real-time alerts on how customers are
engaging, and provides advanced analytics so any enterprise can optimize
their sales cycle.
Highspot is closing in on a market ripe for innovation. "If you want to
succeed in sales and marketing you need to get inside the mind of your
customer. Today that is very hard to do," Highspot co-founder and CEO
Robert Wahbe said. "With Highspot, we can tell you the information that
is resonating with your customer and pinpoint how they are using it.
That gives marketing and sales organizations a crucial edge as they
compete for the time and attention of ever busier customers."
Unique in the market, Highspot closes the loop across marketing, sales,
and the customer, delivering end-to-end analytics to optimize the
buyer's journey, data science to arm sellers with the most effective
content, and an intuitive experience to share content with customers.
Highspot is geared to the way sales people work, offering a fully
featured mobile and tablet version that gives an immediate snap shot of
what content is working and what isn't.
"Content marketing is not a new way to reach the customer, but there is
a lot of time wasted on creating and sharing content that just doesn't
get read," said Tim Porter, Managing Director of Madrona Venture Group.
"Robert and his team are bringing data science to the workings of sales
and marketing to allow them to close more deals and do it more quickly.
We are excited to work with such a great team." As part of the
financing, Porter will join the Highspot board.
Highspot's sales egagement platform closes the loop across marketing,
sales and customers:
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Provides an intelligent portal so sales and marketing teams can easily
find, share, and re-purpose the best content
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Delivers dynamic sales playbooks with content scored by effectiveness
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Allows sellers to present content to customers and receive real-time
alerts on engagement
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Reports to sales leaders on the success of their teams in sharing the
most impactful content
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Generates analytics that point marketing and sales teams to the
content that works
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Integrates fully within existing CRM systems like Salesforce.com (News - Alert) and
file services such as Box and Dropbox
Highspot was founded by a group of former senior executives at
Microsoft. CEO Wahbe was Corporate Vice President for the Server and
Tools Division; VP Product Oliver Sharp (News - Alert) served as General Manager of
Strategy for the Server and Tools Division; VP Engineering Scot Gellock
was General Manager of Engineering for Identity and Networking Services
of the Windows Azure platform; and Chief Architect David Wortendyke was
a Partner Architect for Windows Azure.
Highspot was also recently recognized by Gartner (News - Alert) Group, Inc. in their
research report, "Cool Vendors in Smart Machines, 2014."
To learn more about Highspot or to sign up for a free trial, please
visit http://www.highspot.com/
About Highspot, Inc.
Highspot, a cloud-based sales engagement platform, improves the way
companies engage with customers. Using Highspot, sales teams are
connected to the most relevant content for each situation, have flexible
ways to present content to customers, and gain real-time visibility into
whether customers find the content engaging. Advanced analytics lets
marketing and sales understand how content is performing across the
sales cycle and provides actionable insights so pitches and content can
be optimized. By closing the loop across marketing, sales, and
customers, Highspot uniquely delivers insights that help companies
engage more effectively with customers, driving increased revenue and
customer satisfaction. For more information, visit www.highspot.com.
About Madrona Venture Group
Madrona (www.madrona.com)
has been investing in early-stage technology companies in the Pacific
Northwest since 1995 and has been privileged to play a role in some of
the region's most successful technology ventures. The firm invests
predominately in seed and Series A rounds across the information
technology spectrum including consumer Internet, commercial software and
services, digital media and advertising, networking and cloud computing,
and mobile. Madrona manages nearly $1 billion and was an early investor
in companies such as Amazon.com (News - Alert), Apptio, Isilon Systems, Sharebuilder,
and Tier3.
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