[November 18, 2014]

Rivet Launches First-of-its-Kind User-Generated Content Marketing Solution

Rivet Works, Inc., a technology company that inspires consumers with user-generated content (UGC) solutions, today announced its launch as the first content marketing solution that promotes active engagement between people and their favorite brands. Rivet's cloud-based platform captures the experience of the consumer by individualizing user-generated content marketing programs to produce thought-provoking and experiential content. With easy integration and implementation across both mobile and web channels, Rivet drives customer engagement, promotes brand awareness, enhances brand loyalty, and increases conversion rates.

Rivet (previously known as Together Mobile) enables the capture, management, and display of content across a wide range of outlets and formats to generate vastly more image, video, text location, user response, and testimonial content than traditional methods. Further, the platform links customers with the brand by uncovering customer preferences and intent as well as behavioral patterns while capturing explicit opt-ins. The capture and use of user-generated content and data drives authentic brand experiences that connect, inspire, and engage consumers.

"Customer experience has emerged as the leading driver of commerce, and is positioned to have an ever-increasing influence on buying decisions," says Michael Svatek, CEO and Co-Founder of Rivet. "We know that user-generated content is a strategy that not only connects a company to its market, but potential customers with experienced customers, building trust, inspiring purchase, and creating online community. The result is a riveting level of engagement and authenticity that stimulates purchase decisions and propels commerce."

Platform Benefits and Capabilities

Rivet was designed from the ground up to drive outcomes that matter most to today's customer-focused businesses. The platform is built on the premise that consumers are omni-channel, continuously connected, and hungry for rich content. As a result, the Rivet platform enables marketing and commerce professionals to:

• Create compelling, highly-structured content that is commerce-ready with a fraction of the time and cost associated with other approaches
• Experience greater engagement and higher conversion rates through the automated and intelligent placement of content and data in the commerce path, social marketing, print, and broadcast media
• Automatically solve user-rights issues and other legal concerns commonly associated with customer-generated content, enabling brands to use the content anywhere, any time, and without royalties
• Boost visitor traffic to owned properties and social channels with content that is discovered in search results and viewed in social streams
• Radically increase the productivity of marketing, creative, and ecommerce teams by populating DAM (digital asset management) and content management systems with rich media content that is easily discovered and incorporated into any form of digital, prit, or broadcast marketing
• Launch compelling mobile experiences in minutes to engage mobile consumers as part of any campaign or initiative, avoiding the time, cost, and complexity of developing customized mobile apps
• Simplify the technology environment by providing a single platform for all UGC needs with friendly, open interfaces into existing systems
• Enact hyper-local or global strategies with one common platform that scales up or down based on business need
• Boost return on CRM investments by creating new customer profiles and extending existing ones with consumer preference, intent, opt-in, demographic, and psychographic data
• Experience results in minutes with limited or no IT involvement

Bringing UGC to Mainstream Media

This Fall, Rivet partnered with Jack Morton Worldwide to create a fitting tribute to America's favorite pastime-the Fall Classic, also known as the World Series. Rivet's technology powered the collection and compilation of videos of fans singing "Take Me Out to the Ballgame" for a baseball fan tribute marketing campaign #TheBig7th. The resulting 60-second commercial initially appeared during the 7^th inning stretch of game 4 of the 2014 MLB (News - Alert) World Series between the San Francisco Giants and Kansas City Royals, and was also shown during Games 6 and 7.

"We love the ease, speed, and power that Rivet has built into their platform," says Lindsay Grinstead, SVP, Senior Account Director at Jack Morton. "Rivet allows us to focus on what we do best for customers - drive high-impact digital campaigns that deliver big results - using fresh and differentiated capabilities. Our strategy paired with Rivet's capabilities exceeded expectations in our most recent engagement and our client is thrilled."

"Customers Identify with Brands That Speak Like Humans"

Rivet already counts some of the world's most recognized brands among its global client roster, including JanSport, Viking Cruises, and Build.com (News - Alert). JanSport chose Rivet as the key enabler of their content strategy to showcase owners with their backpacks in real-life situations. JanSport leverages Rivet in social channels via campaigns and eCommerce by capturing content after customers purchase through jansport.com. The result is visual content that enables shoppers to see the lifestyle of other bag owners as well as the versatility and durability of the products themselves.

"JanSport is incredibly excited to work with Rivet," says Victoria Reuter, eCommerce Director at JanSport. "Utilizing user-generated content for marketing and ecommerce gives us the potential to develop programs that speak to our clients and to their personal interests. We've chosen Rivet as our partner because they understand that customers identify with brands that speak like a human, and not a merchant."

Using Rivet's Full Capabilities

To alleviate global poverty, Whole Foods Market^®'s Whole Planet Foundation^® has partnered with Rivet as a technology partner in its Courage of One Challenge. Rivet's technology powers 17 different technology services in the online challenge, including the collection and management of user-generated content, embedded videos, as well as quizzes to help consumers learn about different poverty issues throughout the world, and how Whole Planet Foundation's philanthropic efforts can help. The global marketing campaign showcases Rivet's dynamic technology, which can be scalable at any level, and applicable to any form of media, whether it is video, image, text, and/or gamification.

Whole Planet Foundation's Courage Of One Challenge will alleviate global poverty by disbursing all funds raised to microentrepreneurs through microlending organizations worldwide. Through December 15, participants can earn points in the challenge by participating in a number of online activities to win a series of prizes, including Whole Foods Market gift cards and artisan goods.

ABOUT RIVET WORKS, INC.

Rivet is at the forefront of developing user-generated content solutions that have an immediate influence on brand and commerce metrics. Rivet's cloud-based platform drives inspiring and engaging experiences by capturing images, video, text, customer preferences, and intent data. Founded in 2013 and headquartered in Austin, Texas, Rivet has partnered with global companies such as JanSport, Viking Cruises, and Build.com to drive content strategy. For more information, visit our site [www.rivet.works] or drop us a line [[email protected]].

[ Back To Homepage ]