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MEDIA ALERT: TouchCommerce Top Analytics Executive to Speak at Gilbane Conference on Impact of User Experience on Online Engagement
AGOURA HILLS, Calif. --(Business Wire)--
TouchCommerce,
the innovative leader in omni-channel engagement solutions for market
leading brands, today announced that the company's top analytics
executive will be presenting at Gilbane
Conference 2014: Content and the Digital Experience, held at the
Renaissance Boston Waterfront Hotel in Boston, Massachusetts on December
2-4, 2014.
The Gilbane Conference has been the go-to industry event since 2002
where marketers, technologists, and content strategists learn how to
build new and more engaging digital experiences. Technologies covered
include: digital marketing, analytics, enterprise social media, content
management, collaboration, multichannel mobile and web application
development, and more. The event is produced in partnership with Information
Today, Inc., a leading publisher behind popular enterprise
trade media outlets, such as, Information Today, CRM Magazine, KM
World, EContent and others.
At this event, Jessica Langdorf, vice president of solutions planning,
analytics, and optimization at TouchCommerce, will speak as part of the
Content, Marketing, and the Customer Experience track. Langdorf's talk,
titled, "How Live Chat Window Design & Placement Can Impact Customer
Engagement," will address key findings from internal studies
highlighting critical insight for implementing and improving conversion
results in an omni-channel live chat environment. These findings will
address how live chat user experience affects conversion, how branding
connects users to the website, the impact of agent names and messages on
visitor behavior, and more. The discussion will be moderated by Dom
Nicastro, staff reporter at CMSWire.
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What:
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How Live Chat Window Design & Placement Can Impact Customer
Engagement
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Who:
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Jessica Langdorf, vice president of solutions planning, analytics,
and optimization, TouchCommerce
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When:
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3:30 p.m. ET on Wednesday, December 3, 2014
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Where:
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Gilbane Conference, Renaissance Boston Waterfront Hotel in Boston,
Massachusetts
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About TouchCommerce:
Founded in 1999, TouchCommerce delivers results for market-leading
brands with award-winning,
innovative omni-channel engagement solutions that enhance customer
experience, increase revenue and reduce support costs while using real
time customer data analytics. For more information, please visit www.touchcommerce.com.
Connect with TouchCommerce on Twitter
(@touchcommerce) and LinkedIn.
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