[November 21, 2014] |
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Livefyre Launches Studio, the First Real-Time Content Marketing and Engagement Platform
SAN FRANCISCO --(Business Wire)--
Livefyre today announced the release of the first real-time content
marketing and engagement platform, Livefyre Studio. Livefyre Studio puts
billions of pieces of content at a marketer's fingertips and lets them
integrate that content into their digital marketing assets, websites,
and mobile apps in seconds.
Livefyre's new product release comes at a time when industry analysts
are calling for an increased focus on maintaining branded communities.
According to a new report released by Forrester Research (News - Alert), Predictions
2015: Social Media Grows Up, branded communities can drive greater
brand reach, increase customer loyalty, and help convert prospects into
customers.
"It's time for marketers to start building social relationship
strategies around sites that can deliver value," wrote Nate Elliott,
vice president, principal analyst, in the recent Forrester Research
report, Social Relationship Strategies That Work. "US online
adults who want to stay in touch with your company are almost three
times more likely to visit your website than to engage you on [a social
network]. So smart marketing leaders are using their own brand sites as
the center of their social relationship strategies. Branded communities,
blogs, and social hubs all give fans a chance to engage."
Livefyre Studio streamlines control of Livefyre's expansive set of
pre-built engagement apps, design tools, and management features-all
powered by a few clicks. With Studio, marketers can centralize all of
the user-generated content (UGC) about their brand, easily collecting,
managing and distributing these snippets across their owned and paid
media with a few clicks. This powerful workspace acts as Livefyre's
central command, creating a fast and simple process for marketers to:
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Quickly gather content. Aggregate content from social networks using
automated rules, search for and hand-select pieces of social content,
or collect content created by users via Livefyre apps on their owned
properties, including Comments, Reviews, Live Blog and Chat.
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Effectively manage high volumes of real-time content. Moderate UGC,
whether created on external social media sources or in Livefyre apps
on owned properties. Organize collections f effective UGC for use
across marketing efforts. Publish content in apps or visualizations
across channels.
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Design custom applications and visualizations. Design and configure
unique, highly engaging and dynamic real-time experiences without any
developer resources.
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Deliver real-time experiences across all channels. Engage audiences
with dynamic experiences comprised of relevant social content and
custom applications within any display - ads, digital-out-of-home, web
or mobile.
"Consumers demand a continual flow of compelling, real-time content from
the brands they care about, and it's virtually impossible for any brand
to meet that demand with traditional marketing assets. The only way to
keep up is to capitalize on the power of user-generated content," said
Jordan Kretchmer, founder and CEO of Livefyre. "Livefyre now enables
marketers to sift through the billions of pieces of UGC created every
day, and instantly amplify the best of it across their websites, mobile
apps, ads and other digital properties. This means a brand could take a
Facebook (News - Alert) photo that would be lucky to reach just two percent of its
audience on Facebook, and instantly put it in front of hundreds of
thousands more people across its own digital properties and ads."
Livefyre also released a number of important enhancements to its core
platform today, including:
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Enhanced moderation, rights and content management: In a single
workspace, moderators can view and manage both the native and social
conversations appearing on their properties, request usage rights for
user-generated social content, and engage in conversations directly
from the queue.
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App Designer: Design and configure custom experiences powered by
native and social content in an easy-to-use interface, and deploy them
with a simple embed code. Preview and share applications with
colleagues to get feedback and approval before launch. App Designer
automatically versions and auto-saves each iteration, so marketers
will never lose a work in progress.
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Analytics: Gain valuable insights on best performing content,
determine KPIs based on site participation and discover power users.
Identify top users, collections and moderators with ease. Export raw
data for use with other third party business intelligence and
analytics tools.
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Unified login: Manage all Livefyre networks and environments from a
centralized Enterprise account. Invite colleagues to Studio to
collaborate on content creation, moderation, and analysis. Easily
switch between QA, staging and live environments.
For more information about Livefyre Studio, visit www.livefyre.com.
About Livefyre
Livefyre helps companies engage consumers through a combination of
real-time content, conversation and social curation. The new Livefyre
Studio puts billions of pieces of content at a marketer's fingertips and
lets them integrate that content into their digital marketing assets,
websites, and mobile apps to increase traffic, user engagement and
revenue. Livefyre is powering real-time content marketing experiences
for over 1,000 leading brands including AOL (News - Alert), Bravo, CBS, Conde Nast, Cox
Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony
PlayStation, Sports Illustrated, Unilever and Universal Music Group (News - Alert).
Livefyre acquired social storytelling platform Storify in September 2013
and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and
Sydney, Livefyre was named one of the best places to work in the Bay
Area by the San Francisco Business Times two years in a row and 2013
Corporate IT Software Company of the year by the World Technology
Network. For more information, visit www.livefyre.com
or follow us Twitter (News - Alert) and Instagram at @livefyre or @storify.
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