[November 24, 2014] |
|
StreamSend to Marketers: 10 Ways Email Templates Make it Easy to Reach Holiday Customers
SACRAMENTO, Calif. --(Business Wire)--
StreamSend,
the email
marketing service provider and creator of Franchise Market
Automation, shows how agencies and marketers can use email templates to
easily create holiday
email marketing campaigns that attract leads and generate sales
during the 2014 holiday season.
"The holidays are a busy time for marketers and consumers alike," said
Dan Forootan, president of StreamSend Email Marketing. "Marketers not
only have to fight for consumers' attention, they need to beat their
competitors' offers and countless other communications in the battle of
the inbox. Email templates are the answer -- a great way to quickly and
easily deliver holiday messages that are targeted and welcomed. Here are
ten key features to look for in successful email templates."
1. Holiday templates should be optimized for both desktops and mobile
devices.
2. Simple drag and drop functionality is a must to make editing and
updating easy.
3. Smart message delivery options save time and enable delivering to
email, ocial and the web with the click of a button.
4. Video capabilities are a must. Marketers should be able to drag and
drop in a Holiday video widget, add calls to action to any video and
send it off -- shared, emailed, on a board or embedded with
calls-to-action on a page.
5. Look for advanced features that accompany the holiday templates,
include triggered emails, advanced segmentation and retargeting, dynamic
content, geo-targeting and multi-level reporting, to name a few.
6. Marketers should take advantage of the mobile environment with
one-click action in ready-to-go, customizable templates that do all the
work and catch holiday shoppers on the go.
7. Make it easy for holiday shoppers to connect with both brand and
offer. Responsive holiday templates with built-in mobile smarts are a
great place to start reaching them the right way, and marketers can
build on those templates to fit their purpose.
8. Mobile designs and templates can usually expand much more easily than
trying to retrofit desktop content. But that's assuming they contain
identical content or design. They don't have to -- it can be a smarter,
easier move to capitalize on the advantages of their different sizes
with different approaches.
9. Make it spontaneous - start with a template and take advantage of
mobile being an easy place to watch a twenty second pitch.
10. Effective templates will contain customizable sign-up forms that
allow easy setup, launch and managing of multiple lead capture forms.
Marketers should also have the ability to embed a sign-up form directly
into the video template so people can opt-in to their list.
Find out more about how email can make the holidays a special time
for your business with custom emails templates for Cyber Monday (News - Alert), Black
Friday and throughout the holidays, visit the StreamSend Holiday Center
at http://www.streamsend.com/PRHolidays.
And as a holiday gift from StreamSend, sign
up here for a free Holiday email campaign trial.
StreamSend
StreamSend offers an easy-to-use, affordable and reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
[ Back To Homepage ]
|