[December 04, 2014]

StrongView Webinar to Present Contextual Messaging Strategies for Email Marketers

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced an upcoming webinar for B2C email marketers titled "Contextual Messaging in Action." Taking place on December 11, 2014, this free webinar will outline proven strategies for transforming email marketing programs with real-time, contextually relevant information.

The increased availability of real-time data and innovative approaches for harnessing it are enabling email marketers to engage in more contextually relevant messaging than ever before. The winners in this new context-driven world of digital marketing will be the brands who are able to execute messaging relevant to their customers' current contexts at the moment of engagement.

Join Katrina Conn, StrongView's Vice President of Marketing Services, as she takes a deep dive into how contextual messaging is taking personalization to the next level by going beyond profile and purchase data to include real-time contextual information like location, weather, device type and other external inputs. Plus, see these strategies in action with examples from brands successfully integrating contextual marketing into their email programs.

Key Topics:

• Defining contextual messaging and the opportunities it creates for marketers
• The role data plays in driving contextually relevant interactions
• Real-world examples from brands using contextual messaging to improve engagement and the customer experience

About StrongView

StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real-time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA (News - Alert) and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

For a stronger view of marketing go to www.StrongView.com, and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

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