[December 05, 2014]

McMURRY/TMG Launches New Parrish Medical Center Websites

Parrish Medical Center (PMC) just got a bold new upgrade online. Partnering with McMURRY/TMG, the country's largest independent content marketing and audience development agency, PMC launched a brand-new web experience dedicated to putting patients' needs first.

As one of the few remaining independently operated public hospital systems in Florida, PMC is a nationally recognized leader in clinical quality, safety and patients' experiences. PMC has also earned a national reputation as a pioneer in creating evidence-based healing environments.

Committing to its mission-"Healing Experiences for Everyone all the Time®"-and providing a hospitable, healing environment has proven to have positive effects on both a patient's care and recovery. This same philosophy and approach was applied to PMC's redesigned website.

HealthBridge, PMC's content hub, dynamically pulls in health and wellness content, videos, and social media for patients and community members. The new parent website curates the content on HealthBridge, delivering an integrated and informative healthcare experience for all.

PMC's new site design and the HealthBridge content hub both employ a responsive design. This means that the content can be viewed from a desktop or mobile device without compromising the site's quality, design or navigation functions.

The new site is also designed to grow as the needs of the medical center continue to grow and change. Among th first sub-sites to be added is Parrish Health & Fitness, which features information on the center's membership benefits, amenities and services, group fitness class schedules, articles on issues such as weight management, wellness coaching, and health assessments; and a media gallery hosting photos of Parrish Health & Fitness facilities and center events.

"PMC's website upgrade is an extension of how we serve to fulfill the PMC mission to provide healing experiences for the people we serve," explains Mat Haggar, communications and community services manager for Parrish Medical Center. "These latest upgrades help us deliver meaningful and relevant information that empowers people to manage their health from anywhere, at any time and on any device."

"We are thrilled to join our valued partner Parrish in launching this new platform," says McMURRY/TMG Chief Experience Officer Peter Kornberg. "Our collective goal is to provide patients with an easier-to-use site that offers an even richer and more useful experience to help them improve and maintain healthy lives. McMURRY/TMG always views such platforms as unique opportunities to bring meaningful and positive impact to both our clients and their customers."

About Parrish Medical Center

Parrish Medical Center, located at 951 N. Washington Ave., Titusville, Florida, is a 210-bed, not-for-profit acute care public medical center serving our community for more than 50 years. PMC has been ranked by The Centers for Medicare and Medicaid Services as Central Florida's No. 1 hospital, America's No. 5 independent public hospital, and in the top six percent of all U.S. hospitals, in the areas of clinical care, the quality of the patient experience, and cost. PMC has earned five consecutive 'A' grades in patient safety from the Leapfrog Group's Hospital Patient Safety Report. PMC is rated the No. 1 hospital in Florida for patient safety by Consumer Reports, and is a proud member of the Mayo Clinic Care Network. For more information, please visit parrishmed.com.

About McMURRY/TMG

McMURRY/TMG (McMURRYTMG.com) is a leading content marketing and audience development agency in the U.S., dedicated to delivering strategic, transformative brand experiences that engage customers and drive measurable results. Its 270 staff members are located in four offices in New York, Arizona and Washington, D.C., and they work together to help clients extend brands, boost engagement, build communities and deliver revenue through powerful, meaningful content.

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