[December 22, 2014] |
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Media General Announces John McCarus as Chief Strategy Officer for Industry's Largest and Most Diverse Digital Media Business
Media General (NYSE:MEG), one of the nation's largest multimedia
companies, announced today that John McCarus, online video pioneer and
co-founder of the Digital Content Newfronts, has been named Chief
Strategy Officer for its industry-leading digital media business.
John McCarus, Media General's Chief Strategy Officer for Digital Media Business (Photo: Business Wire)
In this newly created position, Mr. McCarus will be responsible for
developing and implementing a fully integrated strategy for one of the
industry's largest and most comprehensive digital media businesses. He
will work closely with business leaders from LIN Digital, LIN Mobile,
Federated Media, HYFN and Dedicated Media to further the company's
innovation in content marketing, video across all screens and earned and
paid media distribution. He will also launch strategic initiatives that
further Media General's position as a national leader in digital video,
original content creation and media distribution. Mr. McCarus will
report to Robb Richter, Media General's Senior Vice President and Chief
Digital Officer, and be based out of the company's New York, NY office.
"John is one of our industry's great visionaries with an impressive
track record of innovation in original digital video, a business in
which we have made significant investments and hold a distinct advantage
to help advertisers achieve multi-screen growth," said Richter. "With
his creative thinking, production expertise, and strong relationships
with Fortune 500 brands and emerging technology partners, I can think of
no one better to fill this critical new role at Media General. His keen
vision for our digital media business is exactly what this company needs
to achieve new levels of success."
Mr. McCarus was recognized by The Hollywood Reporter as one of their
"Digital Power 50," served on the Cannes Lions Branded Content Jury, and
was named a Top 25 Marketing Innovator by iMedia Connection.
"This is an amazing opportunity to join one of the most prominent and
respected media companies in the business. Media General is committed to
fueling their digital media business for continued growth and success,"
said Mr. McCarus. "From Federated Media's world-class content marketing
solutions to Facebook (News - Alert) preferred partner HYFN's award-winning social
offerings, to LIN Digital's top-ranking comScore platforms, there is
tremendous opportunity ahead. I am eager to integrate, build upon and
launch new strategic initiatives that will differentiate our content,
distribution and unique product offerings in this rapidly evolving
space."
The announcement was made on the heels of Media General's merger with
LIN Media, which closed on December 19, 2014. "The new Media General is
commited to building on its trajectory of strong digital growth and
innovation at scale," said Vincent L. Sadusky, Media General's President
and Chief Executive Officer. "John has the proven ability to set
strategy, lead large teams and harness creative opportunities that will
help strengthen our leadership position in the multiscreen marketplace.
I am thrilled he has joined our team."
Prior to joining Media General, Mr. McCarus was SVP, Social.Content at
DigitasLBi, a global marketing and technology agency. He was a key
architect in building the agency's content business and led a national
team of content strategists and community activators that drove social
content innovation across the agency's North American portfolio. During
his eight-year tenure, he founded the Digital Content NewFronts - now an
industry wide marketplace for original digital video managed by the
Interactive Advertising Bureau (IAB). The "Newfronts" as they have come
to be known, bring together content creators, distributors, talent,
technology partners and brands to harness creative media opportunities
in original online video and online brand content. He has also served in
executive roles at Conde Nast, Wenner Media and Alliance, the
entertainment marketing unit of Grey Group.
About Media General
Media General is one of the nation's largest multimedia companies that
operates or services 71 television stations in 48 markets along with the
industry's leading digital media business. We offer consumers and
advertisers premium quality entertainment and information, content and
distribution on every screen. Our robust portfolio of broadcast, digital
and mobile products informs and engages 23% of U.S. TV households
and 43% of the U.S. Internet audience.
Media General has the industry's largest and most diverse digital media
business with a growing portfolio that includes LIN Digital, LIN Mobile,
HYFN, Dedicated Media, Federated Media and BiteSizeTV. We
deliver integrated digital marketing solutions utilizing our comScore (News - Alert)
Top 15 Video and Top 25 Display market share, as well as the latest in
content marketing, video, display and mobile advertising solutions,
social intelligence and reporting across all screens. With unmatched
local-to-national reach, Media General is a one-stop-shop for agencies
and brands that want to effectively and efficiently reach their target
audiences on all screens.
Media General trades on the NYSE under the symbol "MEG". For more
information, visit www.mediageneral.com.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of Media General to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
Statements preceded by, followed by or that otherwise include the words
"believes," "expects," "anticipates," "intends," "projects,"
"estimates," "plans," "increase," "forecast" and "guidance" and similar
expressions or future or conditional verbs such as "will," "should,"
"would," "may" and "could" are based upon then-current assumptions and
expectations and are generally forward-looking in nature and not
historical facts. Any statements that refer to outlook, expectations or
other characterizations of future events, circumstances or results are
also forward-looking statements. There can be no assurance that the
expected benefits from the pending merger will be realized on the
timetable currently contemplated. Additional risks and uncertainties
relating to the pending merger include, but are not limited to, Media
General's ability to promptly and effectively integrate the businesses
of the two companies, any change in national and regional economic
conditions, the competitiveness of political races and voter
initiatives, pricing fluctuations in local and national advertising,
future regulatory actions and conditions in the television stations'
operating areas, competition from others in the broadcast television
markets served by Media General, volatility in programming costs, the
effects of governmental regulation of broadcasting, industry
consolidation, technological developments and major world news events.
A further list and description of important assumptions and other
important factors that could cause actual results to differ materially
from those in the forward-looking statements are specified in Media
General's Annual Report on Form 10-K for the year ended December 31,
2013, included under headings such as "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations". Other unknown or unpredictable factors could also have
material adverse effects on Media General's performance or achievements.
In light of these risks, uncertainties, assumptions and factors, the
forward-looking events discussed in this press release may not occur.
You are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date stated, or if no date is
stated, as of the date of this press release. Media General undertakes
no obligation to release publicly any revisions to any forward-looking
statements, to report events or to report the occurrence of
unanticipated events unless required by law.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141222005970/en/
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