[February 17, 2015] |
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Havas Media Group and NewsCred Form Global Partnership
Havas Media Group is taking its content offering for its clients to a
new level through a global partnership with NewsCred, the world's
leading content marketing platform. Through the partnership, Havas
clients are able to boost their content marketing capabilities to engage
with consumers with greater relevancy, increased consistency, better
efficiency and higher returns, at every step of the consumer journey.
Brands need to become Publishers
Significantly, the deal enables the Havas agencies and clients to have
access to more than 5,000 leading publishers worldwide covering a
variety of topics and dozens of languages. Publishers include the
Associated Press, Al Jazeera, BBC, Billboard, Bloomberg (News - Alert), CNN, Daily
Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian,
Gawker, The Independent, Nielsen, New York Magazine, Reuters,
Shutterstock, WENN and many more covering 100 countries in different
formats (text, pictures, videos, infographic and audio files.) This
platform will be also enhanced by the exclusive partnership between
Havas and Universal Music Group (News - Alert) announced last month during CES 2015.
Creating a leading Content Publishing Platform
NewsCred's cloud-based software, combined with Havas Media Group's
expertise and data analytics, gives clients access to an unrivalled and
fully integrated management toolcovering the complete content marketing
value chain across all platforms: from content strategy and planning to
production and validation through to content curation and publication.
This deal comes following nine months of collaboration between Havas and
NewsCred with one goal - to produce a ground-breaking solution that
simplifies and scales the entire content marketing process of each
client.
The NewsCred software is also being used for Havas clients to enrich
corporate websites and to create meaningful thematic sites. All agencies
within the Havas group, including Havas Worldwide, Havas Healthcare,
Arnold Worldwide and BETC have full access to this partnership and the
deal has already resulted in more than a dozen commercial leads.
Content Amplification with Socialyse
Havas global social pure player Socialyse will integrate NewsCred's
software to further increase the relevancy of social campaigns and all
Havas Social Newsrooms (currently located in London, NYC and Paris with
further opening during 2015) are already integrating NewsCred and its
management platforms to engage with audiences. The partnership further
facilitates social media monitoring, content performance tracking and
audience engagement metrics, all of which are key to generating
meaningful connections.
Dominique Delport, global managing director of Havas Media Group
comments:
"2015 is the year of content for Havas. This has been an incredible 9
months of working together and we are so pleased to formally add the
team at NewsCred to our future. This New York start-up, its inspiring
CEO and their 210 employees have created a simple way to understand how
we can use content to build meaningful relationships with people. Brands
need more relevancy and consistency than ever. Our partnership with
NewsCred provides our clients with the sort of agility and speed that
can mean the difference between success and failure."
Shafqat Islam, CEO and co-founder of NewsCred summarised:
"Every brand has a story to tell. We firmly believe that the brands that
will win in the future are the brands that think of content as a
strategic asset across their organization. We're excited to partner with
such a major media network like Havas Media Group to help our joint
customers reach key audiences with compelling, valuable content.
Together, we will be rolling out the world's most advanced content
marketing technology, alongside the largest content network in the
world. And best of all, everything will be available to all Havas
customers worldwide, in a single technology platform.
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