[March 16, 2015] |
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Windsor Circle to Share Marketing Expertise at Triangle AMA's CMO Panel
Windsor Circle, an award-winning provider of retention automation
marketing software and services, will share its industry expertise at
the Triangle
AMA's Annual CMO Panel on March 19 at the Brier Creek Country Club
in Raleigh. Vice
President of Marketing Andrew Pearson will join other leading
marketing executives to address some of the main issues faced by today's
marketing professionals and discuss new strategies to navigate the
changing landscape.
The Annual CMO Panel is the Triangle AMA's more popular luncheon event,
and gives area companies the chance to learn marketing strategies to
help them succeed in a constantly evolving modern industry. During this
year's panel discussion, C-suite executives from leading companies will
share insights on the future of marketing. In addition to giving advice
on ways to remain competitive despite limited budgets and resources, the
panelists will also discuss strategies they use to connect with modern
audiences and measure ROI from marketing efforts.
"It's an honor for our very own head of marketing to be invited to this
year's CMO Panel," said Matt Williamson, Windsor Circle CEO. "We've seen
the power of using predictive data analysis and marketing automation to
drive effective campaigns that help retailers keep their customers.
We're excited to share what we've learned with our peers."
Specifically, panelists will address topics such as ways to leverage
digital technologies and platforms for more prosperous marketing
campaigns, and the value of working to understand customers'
individual lifecycle journeys. Other subjects on the agenda include
measuring marketing campaign ROI across various channels, the rise of
mobile marketing, budget allocations for customer retention versus
acquisition, and the value of using a more personalized, "human"
approach to marketing.
Windsor Circle's VP of Marketing Andrew Pearson has over 15 years of
digital marketing & technology leadership experience. Pearson's
marketing efforts have helped Windsor Circle attract over 250 global
retail and eCommerce clients, who currently leverage Windsor Circle's Retention
Automation Platform to boost engagement, increase ROI, and retain
more customers.
He is eager to share his insights learned from building a range of
scalable and effective marketing channels for the company, including
robust demand generation, effective marketing automation, powerful case
studies, and trade
show success in trademark green pants.
"The results our clients have achieved with targeted, personalized
marketing campaigns have been exciting," Pearson said. "Customers really
engage with - and buy more from - companies who treat them as unique
individuals. Predictive
retention marketing software enables retailers to segment and target
customers at scale."
Two other marketing executives will join Pearson in the panel
discussion, ChannelAdvisor's CMO Suzanne Miglucci and UNC's
Kenan-Flagler Business School CMO Michael Schinelli. Miglucci uses her
product branding and public relations expertise to steer
ChannelAdvisor's global growth strategies. Schinelli brings more than 15
years of strategic branding, digital marketing, creative development,
and public relations experience to the panel.
The moderator of the panel is Steve Olenski, a contributing writer to Forbes
and Senior Content Strategist at Oracle (News - Alert). His expertise lies in
advertising, marketing, media, and branding, and he has previously
moderated panel discussions for The CMO Club. A member of the Editorial
Board of the Journal of Digital & Social Media Marketing,
Olenski has also been named in the Top 100 Influencers in Social Media
and Top 50 Social Media Bloggers.
To learn more about this year's Triangle AMA Annual CMO Panel, visit http://www.triangleama.org/events/annual-cmo-panel-2015/.
To learn more about Windsor Circle's automated retention marketing
software and eCommerce data-science solutions, visit http://www.windsorcircle.com,
or contact [email protected].
About Windsor Circle: Windsor Circle's Retention Automation
Platform helps online retailers keep and monetize their existing
customers through data-driven, personalized, and automated lifecycle
marketing programs. Windsor Circle's software connects eCommerce
platforms, email marketing software, and other data sources; analyzes
customer purchase history and behavior; and automates customer loyalty,
cart recovery, product replenishment, and other retention marketing
campaigns.
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