[March 17, 2015]

Indix Teams up with Prosperent to Deliver Product-Specific Content Marketing

Indix, the cloud-based Product Intelligence company that provides analytics and insights for brands, retailers and developers, today announced a new partnership with Prosperent, the service that pairs consumer products with relevant content across the Web. Prosperent will use Indix machine learning services to help organize, categorize and streamline up to 50 million products a day from the company's 4,800 merchant partners.

Prosperent helps content creators - from bloggers to mobile app developers - earn money by tying relevant products to their content. It can take a customer's blog post about Nike shoes and pair it perfectly with an ad for those exact shoes, sold by partner retailers such as Walmart, Zappos, Nordstrom and Overstock. And clicks on that product that convert to a purchase earn the content publisher commissions of up to 80 percent. Prosperent's retail partners get the only thing that matters: the sale.

One of Prosperent's business challenges is efficiently managing and streamlining the massive amount of product informaton they get from retailers and brands. Taking more than 50 million products and having a way to match them consistently requires Product Data Science expertise. Enter Indix with state of the art data science algorithms to help structure, organize and compare hundreds of thousands of products to determine which is the right fit for each piece of content.

"We started Indix to help innovative companies like Prosperent enable a new wave of pervasive commerce - where websites and apps are product-aware," said Sanjay Parthasarathy, founder and CEO of Indix. "Using the Indix product data science and machine learning algorithms, Prosperent's solution can make sure a publisher's content is perfectly matched with the best products and merchant offers. It's a huge step forward for publishers, merchants and the consumer."

Prosperent integrates seamlessly into existing sites and apps, making its tools ideal for the content generators of the Web. Prosperent converts direct-to-merchant links into links that earn revenue.

"Working with Indix dramatically improves the quality of our product search engine across the 50 million products in our tool set," explained Prosperent President Mike Christensen. "The big data and machine learning solution that Indix provides to improve data quality, price points and categorizations significantly advances our product and improves revenue for our publishers and conversions for the merchants we work with."

About Indix

Indix is building the world's largest product database and a Product Intelligence Platform that helps businesses boost productivity, drive innovation, and accelerate growth. Using the Indix App and APIs, businesses can improve product search and discovery, optimize promotions and offers, enrich product catalog attributes, and analyze the market and competitors. Indix also provides machine learning services using proprietary data science algorithms. Indix currently tracks over 700 million products across more than 7,000 categories. For more information, please visit http://www.indix.com.

About Prosperent

Prosperent is both a product and a service designed to help publishers make more money on their traffic. With dynamic ads, an API for advanced developers, consumer trend data, CMS plugins for WordPress, vBulletin and more, publishers can worry less about how to monetize their content and focus on creating content.

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