[March 18, 2015] |
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StrongView and Altimeter Group to Present Contextual Marketing Strategies for Email Marketers
StrongView, a leading provider of email
marketing and cross-channel marketing solutions for enterprises,
today announced an upcoming webinar for enterprise email marketers
titled "Contextual
Marketing: Beyond the Buzzword." On April 2, 2015, Altimeter senior
researcher Jessica Groopman will moderate a discussion between Altimeter
principal analyst Brian Solis and StrongView chief strategy officer Dave
Frankland that will range from an actionable definition of contextual
marketing to how understanding customer context can transform digital
marketing.
Contextual marketing is the latest buzzword among digital marketers, but
there is little clarity or consensus on what it is or why it's so
valuable. This webinar fills the void with a reasoned discussion of the
market forces that are driving marketers to embrace context, a practical
definition and framework for brands seeking to better apply context, and
tactics for leveraging it to drive customer loyalty and engagement.
This isn't just another webinar. Structured as a fireside chat, this
event will provide new insight into customer context and its potential
impact on digital marketing. Plus, you'll hear case studies from major
brands and get questions answered in a live Q&A session.
Title: "Contextual
Marketing: Beyond the Buzzword"
Date: Thursday, April 2, 2015
Time: 11:00am PT / 2:00pm ET / 6:00pm GMT
You Will Learn:
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Market forces making real-time contextual marketing possible
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How to define customer context across multiple dimensions
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How context enables customer centricity
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Best practice examples from major brands
Free Registration: www.StrongView.com/buzzword
Speakers:
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Brian Solis, Principal Analyst at Altimeter Group and author of
"What's the Future of Business"
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Dave Frankland, Chief Strategy Officer at StrongView
Moderator:
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Jessica Groopman, Senior Researcher at Altimeter Group
About StrongView
StrongView's cross-channel marketing solutions provide enterprise
marketers with the tools, services and insights required to effectively
engage today's constantly connected customers. Combining a powerful cross-channel
campaign management solution with market-leading data access and
analysis, StrongView enables marketers to understand the current context
of each customer and respond in real time with relevant messages across
email, mobile, social, display and web.
A champion of "Present
Tense Marketing," StrongView is committed to delivering solutions
that reflect the new reality of the technology-empowered customer. Based
in Redwood City, CA (News - Alert) and backed by leading venture capital investors,
StrongView has been helping global brands in retail, travel, finance,
entertainment and online services overcome the limitations of other marketing
platform providers for more than a decade.
For a stronger view of marketing go to www.StrongView.com,
and follow us at www.twitter.com/StrongView
and www.facebook.com/StrongViewInc.
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