[March 23, 2015]

StreamSend to Franchises: Centralize Email to Succeed

StreamSend, the email marketing service provider and creator of Franchise Market Automation, shares a guide with franchise marketers and agencies on how to build a centralized email marketing program that boosts local sales and enhances brand loyalty while controlling the brand on a corporate level. Franchise Email Marketing: Benefits and Best Practices for a Centralized Approach lays out the key steps for success.

"Knowing that emails are an extension of their brand, franchise marketers and agencies are looking to leveraging and protect that value," said Dan Forootan, president of StreamSend Email Marketing. "By centralized their approach to franchise email marketing, they gain that ability, producing campaigns with a local impact that engage more customers and create more business. Our Franchise Email Marketing Guide gives them a resource to succeed on both counts."

Franchise marketers and agencies can follow the guide step-by-step to learn best practices for centralizing, automating and localizing email marketing programs, including:

1. Think globally, act locally to grow sales at the local level while protecting brand equity

2. How to make centralized email marketing programs work hard for profit and brand

3. The essential role of a solid database

4. Organizing databases by campaigns to maximize ROI

5. Enhancing brand and response with email templates

6. How automating makes life easier for marketer and subscribers

7. Unlocking email campaign value with analytics

Find out how franchise email marketing can be powered by centrally managed campaigns that control brand consistency while delivering local, personalized messages, read StreamSend's Franchise Email Marketing Guide at http://www.streamsend.com/FranchiseEmailMarketingGuide.

StreamSend's Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend's longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend's Franchise Market Automation, visit www.StreamSend.com/FranchisePR.

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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