[April 13, 2015]

Windsor Circle to Sponsor Demandware XChange Conference

Windsor Circle, an award-winning provider of automated retention marketing software and services, is sponsoring the fifth annual Demandware XChange Conference, taking place April 13 to 15 in Las Vegas. The event brings together the extended Demandware community for a dynamic exchange of strategies and ideas for driving high growth and engagement in retail.

More than 1,200 attendees are expected at Demandware XChange '15. The annual, invitation-only event is hosted by Demandware for its clients, partners, employees, and special guests. The agenda includes feature presentations, panel discussions, roundtables, guest speakers, networking forums, and more.

"This is an important conference for the retail community," said Matt Williamson, CEO and Co-Founder of Windsor Circle. "Keeping today's consumers engaged and loyal is increasingly challenging, and this event provides a valuable chance to share experiences and insights. We're proud to be a sponsor."

As a Demandware LINK Technology Partner, Windsor Circle's retention marketing software can be integrated with the Demandware Commerce Cloud and over a dozen leading email marketing software providers. Windsor Circle's advanced analytics and segmentation features, along with Demandware's built-in marketing and product promotion tools, enable retailers to refine and personalize their marketing campaigns.

"Retailers using our Demandware integration can leverage a range of powerful features, like our new Advanced Segment Builder," said Windsor Circle's Partner Marketing Manager Caroline Riddle. "We've got enterprise-level tools to drive effective, personalized marketing campaigns-making it easier to engage and retain customers."

Windsor Circle's Advanced Segment Builder feature simplifies the process of building sophisticated customer segments based on profile data, purchase history, product attributes, and more. Through Windsor Circle's intuitive interface, retailers using the Demandware platform can then export the actionable data into their email marketing software in order to power more targeted campaigns.

To learn more about Demandware XChange '15, visit www.demandwarexchange.com.

To learn more about Windsor Circle's automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

About Demandware XChange: Demandware XChange is the annual gathering of Demandware clients, partners, employees, and guests. The conference brings the extended Demandware community together for a dynamic exchange of strategies and ideas for driving innovation and growth in today's evolving retail marketplace. Attendees will hear thought-provoking speakers, and choose from more than 40 breakout sessions, boot camps, and technical workshops tailored to retailers' needs. The event also offers networking and social activities.

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs that connect eCommerce platforms, email marketing software, and other data sources; analyze customer purchase history and behavior; and automate customer loyalty, product recommendation, and other segmented email campaigns.

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