[April 13, 2015] |
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PulsePoint Joins Google and LinkedIn with Top 10 Ranking on Pixalate's Global Seller Trust Index
PulsePoint
Inc., a next-gen advertising technology platform, has been recognized as
a top ten company in Pixalate's
Global Seller Trust Index based on inventory quality represented
within the RTB (Real-Time Bidding) advertising ecosystem. Pixalate is a
leading programmatic analytics platform that provides a comprehensive
solution encompassing marketing intelligence, ratings and fraud
protection. While the ANA has predicted the cost of ad fraud on
advertisers to decrease this year - from $11 billion in 2014 to $6.3
billion in 2015 - it still remains a top concern for marketers and
publishers alike.
PulsePoint has integrated Pixalate's IP and domain blacklists into its
proprietary Impression
Quality Index™ (IQ Index™) brand safety and inventory quality
technology, unique to Pulseoint's programmatic advertising platform.
The Impression Quality Index™ technology applies nine unique algorithms
to identity and block suspicious traffic, as well as human and machine
verification filters for malware detection, sentiment targeting or
blocking and content categories.
Pixalate analyzes over 100 billion monthly impressions to rank
effectiveness of over 400 global sellers across inventory quality,
engagement levels, domain masking, fraud, network quality and
viewability ratings. PulsePoint scored exceptionally high in the
"network" category, which considers the domain quality of sellers
subscribed to RTB exchanges.
"We're thrilled to rank among the top programmatic players in the
industry for inventory quality," said Darline Jean, COO, PulsePoint.
"Our partnership with Pixalate not only strengthens our ability to help
ensure brand safe environments for our clients, but also supports the
high level of transparency and accountability that's necessary to fight
fraud within the digital ecosystem."
"Pixalate's Global Seller Trust Index is the industry's first
comprehensive programmatic advertising quality rating standard.
PulsePoint has maintained its rank within the Top 10, which exhibits the
company's continued effort in maintaining high quality inventory," said
Pixalate Founder and CEO, Jalal Nasir.
PulsePoint recently partnered with Integral
Ad Science, a technology company focused on safe quality media
environments for online advertisers, to strengthen brand safety and
additional inventory quality filters across their programmatic platform.
PulsePoint also announced
a new partnership with online advertising monitoring and insights
company Zulu5, to apply comprehensive European-specific domain and IP
blocking to their global inventory quality filters.
About PulsePoint
PulsePoint™ is a next-gen advertising technology platform that fuses the
science of programmatic targeting, distribution and optimization with
the art of content marketing. Our platform is powered by terabytes of
impression-level data, allowing brands to efficiently engage the right
audiences at scale while helping publishers increase yield through
actionable insights. Investors in the company include Draper Fisher
Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor
Growth Capital, Updata Partners and VantagePoint Capital Partners. The
company is headquartered in New York City with offices in San Francisco
and London.
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