[April 14, 2015] |
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Forbes Media Announces Agreement with Social Selling Platform Tech Company rFactr to Launch "ForbesSocialPort™;" Both Companies will Jointly Promote and Sell SocialPort Product Offering
Forbes Media announced today that the company has entered into an
agreement with rFactr, a social selling platform technology company, to
license the Forbes name and to brand rFactr's SocialPort product
offering as the Forbes SocialPort™. In addition to the license
arrangement, Forbes has an equity stake in the North Carolina-based
company. Forbes and rFactr will jointly promote and sell the Forbes
SocialPort™ and share the revenues generated from this joint
agreement. Forbes' sales teams will use the Forbes SocialPort™ to
help better manage and leverage their social selling efforts.
Increasingly, B2B sales organizations have been using social media to
engage potential customers earlier in the buying cycle. They are
leveraging Facebook (News - Alert), Twitter, LinkedIn and comparable social platforms
to target potential clients and learn consumer behavior.
Forbes SocialPort™ is a social communications management system
created to allow companies to share their marketing content on social
platforms, enabling their sales teams to build more robust relationships
with key constituents and potential customers to generate increased
revenues. Specifically, users can leverage Forbes SocialPort™ to
write, schedule and publish content across all social networks. User
dashboards will deliver valuable intelligence and insights across the
social ecosystem, and track the effectiveness of social selling
activities.
"Forbes SocialPort reinforces our strategy to transform Forbes into more
of a global product and tech-driven media company. This agreement will
help us drive incremental reenues and will strengthen our technology
portfolio," said Mike Perlis, Forbes Media President and CEO.
"The agreement with Forbes creates the opportunity for top brands to
have access to the most robust social system in the market with Forbes'
respected content. We provide the right enterprise communications tool
for social network use that will scale with organizations, offer
seamless management, and bridge the gap between marketing and sales,"
said Richard Brasser, Founder and CEO of rFactr. "It is a huge home run
for leading companies."
"Our ongoing research and direct conversations with sales and marketing
leaders tell us that alignment between marketing content and sales
enablement is a huge pain point for most organizations. This partnership
with rFactr is a logical extension of our strategy to help companies
better create, manage and activate their thought leadership content
programs," said Bruce Rogers, Chief Insights Officer for Forbes Media
and head of the Forbes CMO Practice.
About Forbes Media
Forbes Media is a global media, branding and technology company, with a
focus on news and information about business, investing, technology,
entrepreneurship, leadership and affluent lifestyles. The company
publishes Forbes, Forbes Asia, Forbes Europe and ForbesLife
magazines as well as Forbes.com and ForbesLife.com. The Forbes brand
today reaches more than 75 million people worldwide with its business
message each month through its magazines and 37 licensed local editions
around the globe, Forbes.com, TV, conferences, research, social and
mobile platforms. The Forbes magazine iPad app merges print storytelling
with social sharing and the web. Forbes Media's brand extensions include
conferences, real estate, education, financial services, and technology
license agreements.
About rFactr
rFactr provides the world's most capable system for enabling social
communication with front line employees. Trusted by the world's best
brands, rFactr's SocialPort™ systematizes the social selling process
from initial engagement, to prospect nurturing, to building meaningful
professional relationships without impacting an employee's daily
workload. rFactr SocialPort™ provides a purpose-built social
communication management system that allows for quick and easy content
sharing across the enterprise, on all social platforms. SocialPort™ arms
marketing with a way to manage user access and content-at scale-across
corporate, group, or individual levels. SocialPort™ minimizes risk while
transforming social networks into significant channels for driving
measurable return for the brand. rFactr serves a global market with
solutions for enterprise clients looking to leverage an unfair advantage
across their entire sales organization. To learn more, visit http://www.rfactr.com/
@rFactr
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