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| [May 15, 2015] |
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2015 MITX Awards Recognizes Leaders of the Digital Innovation Ecosystem
Last evening, Massachusetts
Innovation & Technology Exchange (MITX), the premier
organization representing the New England digital community, announced
the 19th Annual MITX
Awards winners.
One of the largest and most prestigious annual awards competitions in
the country for digital innovation, the MITX Awards program is unique in
that it recognizes the region's entire digital ecosystem, including
media, marketing, products, mobile, and more. Winners were announced in
32 categories at a sold-out event held on May 14th at the Marriott
Copley in Boston.
"Last night was a celebration of the New England digital community's
Game Changers: The people and ideas driving the industry forward," said
Amy Quigley, President of MITX. "We're proud to honor the amazing
accomplishments of these creators and disruptors, who are igniting
innovation in New England."
The 2015 ceremony included host, Boston legend and comedic superstar
Lenny Clarke, networking, live music, finalist product demos, and of
course, the presentation of the prestigious MITX Awards. The
2015 MITX Awards Winners Circle was announced as follows:
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B2B Marketing
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White Rhino
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B2B Marketing - Website
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Racepoint Global (News - Alert) and Skyword Inc.
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B2C Marketing
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Primacy
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Education Marketing
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PJA Advertising + Marketing
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Financial Services & Insurance Marketing
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SapientNitro
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Healthcare, Wellness & Pharmaceutical Marketing
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Isobar (News - Alert)
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Nonprofit & Government Marketing
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Fenway Health
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Travel, Entertainment & Leisure Marketing
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Tie: Havas Media and Mullen
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Best Use of Social
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Mediahub/Mullen
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Best Integrated Media Campaign
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Hill Holliday (News - Alert)
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Best Performance Marketing Campaign
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SapientNitro
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Best Digitally-Powered Experiential Marketing
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SapientNitro
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Best Mobile Campaign
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Vivoom
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Best Use of Online Video for Content Marketing - B2B
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Vistaprint
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Best Use of Online Video for Content Marketing - B2C
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Arnold Worldwide
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Best Social Responsibility Campaign
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Primacy
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Best Native Advertising Campaign
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Mediahub/Mullen
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Best B2B Technology
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MineralTree
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Best Consumer Tech that Makes Life Easier
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Interactions
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Best Innovation in Wearables or Connected Device
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Empatica
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Best Tech Innovation in Shopping & Commerce
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Vee24
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Best UX
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Punchbowl, Inc.
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Best Work Productivity Technology
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Smartling
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Most Innovative Ad Technology
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Vivoom
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Most Innovative Mobile App
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TripAdvisor
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Most Innovative Mobile Solution
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Qstream
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Most Insightful: Big Data and Analytics Innovation
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EnerNOC
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Best Concept or Idea
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Scratch Wireless
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Disruptive Genius (News - Alert): Company
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Draft Kings
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Disruptive Genius: Individual
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Aaron Feuer, Panorama Education
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PwC Promise Award
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Ditto Labs
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MITX Innovation Hall of Fame
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Niraj Shah & Steve Conine
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Co-Founders, Wayfair
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The 2015 MITX Awards was made possible by the generous support of its
sponsors and partners. Platinum Sponsors: PwC and TripAdvisor. Gold
Sponsors: Black Math, Cantina, DTZ, Morgan Lewis and TJX. Event
Sponsors: AcclaimWorks and The Atom Group. Creative Partners: MassAV.
For more information about the MITX Awards, please visit www.mitxawards.org.
About MITX
Established in 1996, MITX, the Massachusetts Innovation & Technology
Exchange, is the leading industry organization focused on the web and
mobile, bringing together the digital marketing, media and technology
community to engage in what's next and how it will impact the marketing
and business worlds. For more information, visit www.mitx.org
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