TMCNet: Infer Partners with HubSpot to Bring Predictive to Inbound Marketing

[May 19, 2015]

Infer Partners with HubSpot to Bring Predictive to Inbound Marketing

Infer Inc., a leading provider of predictive applications that help companies win more customers, today announced a new connector for HubSpot (News - Alert) (NYSE:HUBS) that feeds predictive scores into the inbound marketing platform for better targeting and segmenting. Infer helps businesses predict and prioritize their highest potential prospects using advanced data science and external buying signals. Many fast-growing organizations such as BlazeMeter, Virool and HubSpot itself use Infer Scores inside HubSpot software to infuse their marketing campaigns with valuable insights about leads and contacts.

"The new integration makes it easier than ever for HubSpot customers to pull accurate predictive scores from Infer right into the software they use every day," said Megan Keaney Anderson, director of product marketing at HubSpot. "As a result, our customers can hone in on their very best prospects and know which to send immediately to sales, and which to nurture with targeted email journeys, content, offers or campaigns."

Over 15,000 companies use HubSpot to transform the way they attract, engage and delight customers. With Infer's HubSpot connector, marketers can automatically research every lead and identify marketing qualified leads (MQLs) - all from within the HubSpot environment. Infer Scores help businesses filter out bad leads, prioritize follow up efforts, measure marketing effectiveness, and extract more value out of their nurture databases.

"Infer mkes it super simple to bring powerful predictive scoring into HubSpot," said Lindsay Talbot, content marketing manager at Virool. "A pre-built connector pushes our Infer lead scores into HubSpot, so we can filter out bad leads and measure the effectiveness of our inbound marketing efforts."

Infer's predictive models mine companies' historical customer data from CRM and marketing automation systems, and pull in valuable data points about an individual and the organization they work for - such as relevant job postings, patent filings, social presence, and even the technology vendors they use. Infer then uses advanced machine learning algorithms to produce statistically accurate lead, contact and account scores, which help sales and marketing teams achieve significant lifts in win rates, lead conversions, average deal size and customer satisfaction.

"HubSpot has an amazing reputation for customer satisfaction, as evidenced by its rapid growth and impressive market share," said Vik Singh, co-founder and CEO of Infer. "Now this community of smart inbound marketers can leverage Infer's predictive-first applications to tap into the universe of external data, which will help them predict outcomes and automate decisions in HubSpot."

For more information on Infer's HubSpot connector, visit http://www.hubspot.com/integrations/infer.

About Infer

Founded in 2010, Infer delivers predictive business applications that help companies win more customers. It leverages proven data science to rapidly model the untapped data sitting in enterprises, along with thousands of external signals from the web. Customers include several large businesses and numerous high growth companies like AdRoll, Cloudera, Concur, New Relic, Nitro, Tableau, Xactly and Zendesk. Headquartered in Palo Alto (News - Alert), California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners.

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