[May 21, 2015] |
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hybris Selects PAN Communications as PR Agency of Record for North America
PAN
Communications, an integrated public relations, content marketing
and digital media agency for the technology, consumer
tech and healthcare industries,
has been named the agency of record for hybris
software, an SAP (News - Alert) company, that provides omni-channel customer
engagement and commerce solutions.
hybris has worked with some of the world's leading organizations to
attract, retain and grow a profitable customer bae, including 3M (News - Alert),
ASICS, Bridgestone, Levi Strauss & Co. and Nespresso. To up-level its
media visibility and content development, the company kicked off 2015
with a shift in its public relations program. Following a competitive
agency review, hybris selected PAN in January for its media relations
prowess, ability to streamline communications across other SAP Cloud
Lines of Business, strong content development and curation skills, and
unparalleled knowledge of the marketing and customer engagement
industries.
"PAN is a true partner to us. It is evident that the team enjoys working
together and it has come through in the results," said Geraldine Teboul,
director, global communications, hybris and SAP Customer Engagement and
Commerce. "In just a few months, we have established increased
visibility in the business press and impressive standalone coverage for
hybris' offerings."
In the first quarter of 2015, PAN secured 18 pieces of top-tier coverage
for hybris, and increased the company's thought leadership through a
series of unique bylined articles published in key trade publications.
The team also secured 10 original placements following the launch of the
SAP hybris Marketing solution, working to differentiate the company's
unique capabilities in the crowded marketing technology landscape.
"We're proud to further extend our relationship with SAP by securing
hybris as a new, critical piece of our established marketing and
customer experience portfolio," said Lisa Astor, vice president, PAN
Communications. "The entire team at hybris provides us with the
collaboration, partnership and resources to ensure success and we look
forward to continuing to elevate awareness for SAP's Customer Engagement
and Commerce suite."
About PAN PAN
Communications is a public relations, content marketing, and digital
agency providing technology, healthcare and consumer brands with
award-winning, integrated marketing communications programs. For two
decades, PAN has delivered insight-driven, measurable public relations
programs for leading and emerging brands nationally and globally. We
provide marketers with communications, influencer relations, social
media and creative services that tell our clients' story and extend
brand equity, positively impacting their customers' path to purchase and
reinforcing connection. For more information visit our website at www.pancommunications.com,
follow us on Twitter (News - Alert) (@PANcomm)
or call 617.502.4300.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150521005956/en/
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