[June 22, 2015] |
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Swyft Media Gives Redheads Everywhere Their Own Emoji with New "Ginger Emoji Keyboard"
Swyft Media, the company driving the emojification of brand marketing,
helping brands and advertisers become a part of the world's largest
conversation, today announced the Swyft
Ginger Emoji Keyboard. Available as a free download on the Apple®
iTunes® App Store and Google (News - Alert)™ Play Store, the Ginger Emoji Keyboard
answers the cry from redheads everywhere who have felt snubbed by the
lack of redheaded emoji. Since the Unicode Consortium chose not to
include a redheaded emoji in its recent update, there has been uproar
across the Internet and social media - and even a petition making the
rounds to create a redheaded emoji. Swyft Media has responded to the
public outcry with The Swyft "Ginger Emoji Keyboard" which includes 16
different redheaded images for users everywhere to spread the redhead
love with their friends across any iOS or Android (News - Alert) compatible social
media and/or mobile messaging application. Swyft Media Inc. is a wholly
owned subsidiary of Monotype Imaging Holdings, Inc. (NASDAQ:TYPE).
This Smart News Release features multimedia. View the full release here:
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"Emoji are quickly becoming the primary conversation currency in mobile
messaging. Everyone wants the ability to personalize their chats and
online presence with an emoji - whether that be a consumer or a brand,"
said Evan Wray, co-founder, general manager and vice president at Swyft
Media. "We're happy that we've been able to create a way for redheads to
join the emoji party."
Swyft Media works with brands to create emoji that mobile users actually
want to share, driving brand awareness, brand loyalty and brand advocacy
in the place where most young consumers live today - mobile messaging
and social media applications. Swyft Emoji Keyboards help brands and
advertisers create a fun, non-intrusive and emotional connection with
consumers by allowing them to take their favorite character, brand,
sports team or icon with them wherever they go. Whether consumers are
using iMessage, WhatsApp, Facebook (News - Alert) Messenger, LINE, WeChat or any other
number of messaging apps, they now have the power to share content from
their favorite branded emoji keyboard.
About Swyft Media
Swyft Media helps brands and advertisers become a part of the world's
largest conversation by creating and distributing branded content that
consumers want, love and share with friends across a wide variety of
mobile apps. To date, Swyft has worked with more than 300 popular global
brands such as 1-800Flowers, MillerCoors, Sony, Interscope Records and
SEGA to create deep consumer engagement through branded emoji and
keyboards. The combination of Swyft's mobile marketing platform and
expertise helps brands and advertisers drive highly engaging, measurable
and amplified campaigns, with the ability to reach nearly three billion
consumers worldwide. Through its relationships with approximately 60
application partners, Swyft boasts one of the largest opportunities for
brands to reach younger consumers in way that feels natural and
unobtrusive. For more information, visit: www.swyftmedia.com or follow
us on Facebook
and Twitter.
Swyft Media Inc. is a wholly owned subsidiary of Monotype Imaging (News - Alert)
Holdings Inc. (NASDAQ:TYPE).
View source version on businesswire.com: http://www.businesswire.com/news/home/20150622005393/en/
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