[August 04, 2015] |
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SurveyMonkey Acquires TechValidate
SurveyMonkey, the world's leading online survey and data insights
platform, today announced the acquisition of TechValidate, a web-based
software platform specializing in marketing content automation. The
acquisition complements SurveyMonkey's core platform creation,
collection and analysis services, allowing businesses to publish
marketing content from their survey findings as well. Financial terms of
the transaction were not disclosed.
TechValidate is an innovator in the marketing content automation field.
Founded in 2007 by Steve Norall and Brad O'Neill, TechValidate solves a
significant content creation challenge faced by sales and marketing
professionals by providing the industry's first and only automated
platform that collects and transforms customer experience data into
credible content for use across all key marketing and sales
communication channels. Along with delivering market research and
customer insights, the platform serves more than 300 customers and
creates a variety of content including case studies, ROI analyses,
customer testimonials and reviews.
"TechValidate's automated content-generation platform helps every
customer now get more from their survey results. They've taken data
analytics one step further and moved into easily and effortlessly
producing verified marketing content," said Bill Veghte (News - Alert), SurveyMonkey's
Chief Executive Officer. "We are excited to work with the talented
TechValidate team to solve a universal pain point for sales and
marketing professionals worldwide."
"By providing real-time, affordable access to data, SurveyMonkey
demonstrated that people could do more with data and TechValidate is a
natural extension of this approach," said Steve Norall, Chief Executive
Officer of TechValidate. "When we started TechValidate in 2007, our
founding insight was that we could quickly transform online survey data
into compelling, credible content for marketing and sales
communications."
"We are thrilled to join forces with SurveyMonkey, and lookforward to
benefiting from their complementary insights platform and deep industry
experience as we continue to develop our product suite to enable
marketers to quickly build engaging content and deliver actionable
insights," said Brad O'Neill, President of TechValidate.
"For more than 6 years, our marketing and sales teams have leveraged
TechValidate to address our global content marketing development
objectives," said Asim Zaheer, Chief Marketing Officer at Hitachi (News - Alert) Data
Systems. "The speed, cost efficiency and flexibility of TechValidate has
measurably improved our ability to tell the right story at the right
time in the marketplace."
SurveyMonkey plans to maintain TechValidate's current headquarters in
Emeryville, CA (News - Alert), along with TechValidate's management team, 50 employees
and current product offerings.
About SurveyMonkey
SurveyMonkey
is the world's leading online survey platform, with more than 3 million
survey responses every day. SurveyMonkey has revolutionized the way
people give and take feedback, making it accessible, easy and affordable
for everyone. The company was founded in 1999 with a focus on helping
people make better decisions, and has built technology based on over 10
years of experience in survey methodology and web development. Customers
include 99% of the Fortune 500, academic institutions, organizations and
neighborhood soccer leagues everywhere.
The company has over 500 employees throughout the United States and
Europe, with headquarters in Palo Alto (News - Alert), CA. For more information, visit www.surveymonkey.com.
About TechValidate
Founded in 2007, TechValidate is a pioneer and leader in the marketing
content automation field. TechValidate's on-demand offering is the first
and only automated platform that collects and transforms customer
experience data into credible content (case studies, ROI analyses,
customer testimonials, customer reviews) for use across all key
marketing and sales communication channels. The company serves customers
from fast-growing startups to Fortune 500 companies and in industries,
ranging from technology, financial services, life sciences, healthcare,
and telecommunications. Learn more at www.techvalidate.com
and view all vendor research in the TechValidate
Content Library.
© 2015 SurveyMonkey. SurveyMonkey and the SurveyMonkey logo are
trademarks of SurveyMonkey Inc. and its affiliates. Other company and
product names may be trademarks of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150804005508/en/
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