TMCNet: Voluntary insurance companies use social media to promote their brand and communicate with their key constituencies, according to a new Eastbridge Frontline™ Report.

[August 13, 2015]

Voluntary insurance companies use social media to promote their brand and communicate with their key constituencies, according to a new Eastbridge Frontline™ Report.

In fact, all of the carriers responding to Eastbridge's survey said that promoting their company name and general brand awareness were top objectives for their company on social media sites. The majority also want these sites to provide information and promote products as well as communicate with brokers, employers, and employees.

LinkedIn (News - Alert) is the top social media site to use to communicate with brokers, followed by Twitter. LinkedIn and Facebook are the top two for communicating with employers, while Twitter and Facebook (News - Alert) ranked highest for employees, according to those surveyed.

When asked what information is available on their social networking sites, almost all (94 percent) have a link to their corporate website. Other common responses included:

  • nformation and education material about products
  • Information about jobs with the company
  • Contact information and alternative sources for communications
  • Advertisements and product promotional tools

The survey was conducted in June 2015, and 25 voluntary companies participated. Eastbridge Information Partners™ as well as survey participants receive the Frontline™ Report free of charge. For more information regarding the Information Partner program or about Eastbridge reports, email the company at [email protected] or visit the website at www.eastbridge.com.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.


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