TMCNet: Oct. 20 IMCA Webcast to Address 'Putting Inbound Marketing Strategies to Work'

[October 01, 2015]

Oct. 20 IMCA Webcast to Address 'Putting Inbound Marketing Strategies to Work'

The Insurance Marketing & Communications Association (IMCA) will present the next program in its Leadership Webcast Series on Oct. 20, 2015, with the second part of a two-part series, "Beyond the Buzzwords of Social Media, Content Marketing and Marketing Automation."

The Oct. 20 program, "Putting Your Inbound Marketing Strategy to Work: Start with The Basics," will be led by Jim Flynn, president/CEO, and Karen Korsgard, director of client services, at Hult Marketing, a full-service, integrated brand development agency. Flynn and Korsgard will share how to use impactful tools to practice better inbound marketing strategies, resulting in a stronger return on investment. This one-hour live program, which begins at 2 p.m. EDT, is free for all IMCA members and just $49.95 for non-members.

"In today's very competitive insurance marketplace, organizations need their websites to effectively generate leads," said Mark Friedlander, IMCA president and head of corporate communications at The Main Street America Group. "To accomplish this, Jim and Karen will provide a variety of tips and best practices with a focus on metrics, B2B and B2C programs, building a content strategy and using keywords and analytics to achieve success. Participants at our Oct. 20 webcast will learn actionable strategies and tactical executions that will move their current marketing programs forward with more accountable activities that produce more measurable results and a better ROI."

Registration is required to attend IMCA's Oct. 20 webcast. Please visit http://imcanet.com/events/webcasts/.

About the Webcast's Presenters

Jim Flynn, president and certified brand strategist at Hult Marketing, is driven to help clients explore their brand to create differentiation and inspire the momentum that drives their business. He believes in the power of discovering the truth that lives within to drive distinction. With a consulting career spanning three decades, he employs a brand development methodology that is fast, efficient and effective. Included in the vast perspectives Flynn brings to the table are that of serving in various leadership roles, including the privilege of serving as board chairman of Taan Worldwide - a global network of independent marketing communications agencies that operate on every continent. He has worked extensively in the insurance industry and with a range of national, multinational and regional brand including BEER NUTS Brand Snacks, Maui Jim Sunglasses, Caterpillar, Pekin Insurance, John Deere Health Care, Personal Care Insurance, and local and regional insurance brokers.

Karen Korsgard, APR, director of client services at Hult Marketing, brings nearly 30 years of marketing and public relations experience to Hult's clients. She is responsible for strategic direction and oversight of Hult's account services team - including integration of Public Relations, Digital and Inbound Marketing programs. Korsgard earned her Accreditation in Public Relations (APR) designation through the Public Relations Society of America in 2002. Before joining Hult Marketing in 2000, Korsgard served as director of communications at the Illinois Chamber of Commerce. Her communications experience also includes several media relations roles: assistant to the Illinois governor's press secretary and assistant division chief of communications at the Illinois Department of Public Health. In these positions, Korsgard interacted with statewide and national media on a daily basis.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.


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