[October 06, 2015] |
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Deluxe Corporation Introduces New Social Sweepstakes Product
Deluxe Corporation, a leading provider of small business marketing and
financial services, today launched its new Social Sweepstakes product, a
full-service, customizable solution that helps small businesses design,
build, promote and execute branded sweepstakes on Facebook (News - Alert). Deluxe
Social Sweepstakes is powered by Deluxe's social marketing technology,
and is an efficient way for businesses to engage and incentivize fans on
social media to help grow their email marketing databases while staying
connected to their customers.
According to eMarketer (News - Alert), 48 percent of Facebook users follow a brand
because of a sweepstakes or promotion. Combining the viral reach of
sweepstakes with the power of email marketing allows small businesses to
stay engaged with customers. The Deluxe Social Sweepstakes product
combines these two powerful customer acquisition tools, and helps
businesses capitalize on the popularity of social sweepstakes to
maximize their marketing efforts with fans and potential customers.
"We are excited to offer a solution that provides a new and popular
avenue for our small business customers to reach their customers,
generate leads and increase engagement with them," said Tom Fanelli,
vice president of product, Deluxe Small Business Services.
The Social Sweepstakes solution is managed by Deluxe and includes the
design and creation of the sweepstakes, a custom landing page, legal
rules, an email marketing campaign, paid Facebook advertisements and
reporting. Th integrated approach increases fan engagement and helps
generate new leads and conversions for Deluxe's small business customers.
"Across Facebook brands are experiencing the effectiveness of social
sweepstakes, and small businesses should be tapping into this great
resource," Fanelli said. "We know that our customers are busy running
their businesses which is why the solution is full-service - from
creating the campaign, to promoting it, and final reporting - helping
our customer gain full-marketing benefits from the promotion."
To learn more about the Social Sweepstakes product visit, https://ww.deluxe.com/small-business/social-media/sweepstakes
About Deluxe Deluxe Corp. is a growth engine for small
businesses and financial institutions. Nearly 4.6 million small business
customers access Deluxe's wide range of products and services, including
customized checks and forms, as well as website development and hosting,
email marketing, social media, search engine optimization and logo
design. For our approximately 5,600 financial institution customers,
Deluxe offers industry-leading programs in checks, customer acquisition,
fraud prevention and profitability. Deluxe is also a leading provider of
checks and accessories sold directly to consumers. For more information,
visit us at www.deluxe.com,
www.facebook.com/deluxecorp
or www.twitter.com/deluxecorp.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151006006648/en/
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